Perez Hilton Generates Buzz about Miley Cyrus; Everyone Wins (Except Families)

Miley Cyrus

Another child star grows up, to the shock and horror of fans everywhere.

Give me a break.

Apparently, Perez Hilton tweeted a doctored photo of Miley Cyrus that suggested she was not wearing underwear.  Predictably, ABC pulled advertising from Hilton’s website over the “scandal.”  Hilton has since tweeted other photos, generating more buzz and faux outrage over what has become a standard rite of passage in the entertainment business.

Miley Cyrus has been a very successful child star/pop singer.  She is 17 years old.  One assumes that she wants to continue a career in show business and transition to more “adult” roles. She tested the waters last August when she did a little pole dancing at the Teen Choice Awards and then seemed to kiss a female dancer during a performance of Britian’s Got Talent a few weeks ago.

We are witness to the unfolding of a coordinated media strategy to generate buzz about the “almost legal” Miley Cyrus, and it is working like a charm.  It’s a win-win situation.  Perez Hilton gets interviewed and has numerous articles written about him.  Fame is fleeting, but when you’re up, you’re relevant.  And when you’re relevant in the entertainment business, you can sell ad space.  The buzz is good for Miley Cyrus, too.  Her legions of young fans (many of whom are on the cusp of adulthood themselves) will come to her defense as their parents express their “shock” and “outrage” at the orchestrated antics of the famous pop singer, which will only increase their devotion while at the same time alienating them from their parents. Cyrus will sell more CDs, concert tickets, and t-shirts, and will probably start her own line of Revlon mascara and Victoria’s Secret lace lingerie suitable for pole dancing.