the key to American politics is the romance of the underdog. It is the story of the little guy who goes up against the system and triumphs in the end. It is a story about opportunity and fairness. To win the hearts and minds of the American voter, you have to tap the emotions it evokes.
America’s heroes are all cut to this common mold. Whether it’s George Washington, Abraham Lincoln, Davy Crockett, Thomas Edison, Henry Ford, Amelia Earhart, Jackie Robinson, Ronald Reagan or Colin Powell, the theme is always the same: The common man against the odds. America’s political romance is “Mr. Smith Goes To Washington” to make things right. It is “Meet John Doe” who speaks for the voiceless. It is Luke Skywalker who saves the planet by using the good side of the Force to defeat the Empire. It is the odyssey of individuals who challenge power, overcome adversity and rise to the top. Everyone in America thinks of themselves as an underdog and a hero. Just ask Bill Gates.
The cause of the underdog wins American hearts because it resonates with our deepest religious and moral convictions of doing good and helping others. And because it is America’s own story. We began as a small nation, standing up to the world’s most powerful empire. We dedicated ourselves to the idea that all men are created equal. We are a nation of immigrants and a generous people who arrived with nothing and made fortunes in a new world. This is the American Dream.
It’s a story that will get you every time.
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