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These are adult parties. They feature “sophisticated” conversation, which focuses mainly on politics and culture, always from a leftist view. Profound art is praised; what Hollywood considers pandering hogwash is denounced. At these parties, everyone is wealthy, so net worth isn’t as important as supposed intellectual worth. If you want the hot supermodel to go home with you, it’s better to be the director of A Dangerous Method ($4.6 million in domestic gross) than We Bought a Zoo (domestic gross: $72.8 million). It isn’t chic to be so popular among the kiddies.
Tte Oscar nominees this year have earned virtually no money, aside from The Help – they averaged $57.6 million in box office earnings, just over half of the usual ten-movie best picture nominees’ total gross. Movies like Terrence Malick’s The Tree of Life, a pseudo-intellectual agglomeration of beautiful imagery and sheer nonsense, were nominated for Best Picture, when the real question should be how they’re getting made at all. Hollywood is a bubble, and it’s floating away from the American people.
So how do we get through to Hollywood if sheer bucks don’t matter anymore? We remove their revenue floats. The fact is that the Terrence Malicks of the world are the 1%, living off the back of the family friendly 99%. Studios can afford big-budget disasters like The Tree of Life because they make films like We Bought a Zoo. But what happens when family friendly films get made outside Hollywood? What happens when conservatives start to make a profit off the movies they like to see? If Sherwood Baptist Church can produce enormous hits like Fireproof and Courageous on little to no budget, anybody can. And if anybody can, then studios no longer have the monopoly they require in order to fund art projects nobody wants to see.
There is one obstacle yet remaining: the distribution mechanism. Liberals still control distribution at theaters for major films, so even if you make a family friendly movie, there’s no guarantee it will ever see the light of day. But with the internet, all that is changing. Box office ticket sales are dropping because people have so many ways of watching films now. As Netflix and Amazon come to dominate the movie market, Hollywood may be forced to cater to what the people want, rather than what their friends at the cocktail parties want.
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