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The Corporate Cult evolved in the United States as a hybrid of the sales force of the corporation and the religious devotion of the cult. This type of entity might be a cult like Scientology, which used the aggressive and organized sales tactics and marketing campaigns of a corporation, or it could be a corporation like Apple, whose employees earn little, but feel a sense of satisfaction at being part of a meaningful entity.
The Obama Campaign is a fantastic marketing machine. It is constantly discovering new ways to sell things to people. But the problem is that it has no actual product. A company that goes corporate cult uses some of the tactics of a cult to inflate the value of its product. But a cult has no product except the sense of satisfaction that comes from being in the cult. The only things it sells are images of its leader, emblazoned everywhere, his books, speeches and photos, and these are used as tokens of membership in the cult.
In retrospect, the Cult of Obama had much in common with other cults. Like them it recruited young volunteers on campus. Its recruitment materials leaned heavily on books by its beloved leader. It promised them that a new age was coming and that they could be a big part of bringing it about. And its vector of introduction to older viewers was through a woman who has been accused of promoting cults on her popular television show.
Strip away the politics, wipe the polar identities of the parties from your minds and take a fresh look at the 2008 campaign. Then compare the pitch to any of the major cults in the seventies and eighties. There really isn’t all that much of a difference. They’re all “Transformative” movements that promise to solve society’s problems by using new insights to create a wave of change that begins with “us”.
Even the political angle isn’t new. Jim Jones and his murderous child-abusing cult started out as community organizers for California Democrats, and leading politicians, including saintly hero Harvey Milk, covered for his crimes until the whole thing got too big and Jones got too crazy. Long before Obama, Lyndon LaRouche went the campus cult route and if you are morbidly curious, you can find videos where “LaRouche Youth,” who have broken ties with their families and friends, shout insane slogans while their glazed eyes stare fixedly into the camera.
The corporate part of the Corporate Cult deals with adversity by redoubling the sales pitch. If sales fall, it finds more things to sell. The Obama Campaign is insanely intensifying its sales efforts, without understanding that its sales are falling because the value of the brand is failing. When businesses hysterically deluge you with offerings for their product, it’s a sign of fear. Obama’s campaign rolling out invitations to dinner with him and suggestions that you use your wedding to raise money for him stinks of that same fear.
It’s ingenious from a marketing standpoint, but from that same standpoint it’s also a bad tactic. The last thing that a company or a campaign wants to do is wear people out. But that is exactly what Obama is accomplishing by burning through his base for a short-term cash grab, when what he really needs is to have those people committed to him at the end.
This is the part where the marketing consultants spend six months on a study and inform the company that their brand is done and has to either be retired or salvaged through a high-profile campaign that will reinvent it as cutting edge. But when your brand is a man, how do you reinvent him? And when your brand is “Transformative Politics” and even your staunchest supporters don’t feel like anything has been transformed, how do you move the product?
Cults shift the burden of failure from the guru and the program to the participants. It isn’t the man or the idea that failed, but the people.
There are the outside enemies who make enlightenment impossible. “How very much I’ve tried my best to give you a good life. But in spite of all of my trying a handful of our people, with their lies, have made our lives impossible,” Jim Jones said at Jonestown. That is the epilogue of the Obama campaign. The one being scripted for him by the media.
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