Professor Jacobson has one reply to Politico’s “Conservative Media Cocoon” column and what he says is true, we are surrounded and infused by the material of the mainstream media. But there’s another side of the coin. And that’s the reason why FOX News is so big.
As print media and television decline, the future of the media converges on the internet. And on the internet, alternative viewpoints have much less of an uphill climb.
FOX News has managed to beat a collection of liberal cable news channels. MSNBC has managed to beat its less liberal colleague CNN.
This is where we are now and the media cocoon works both ways. Or rather there is no cocoon because there is no mainstream media, just polarized outlets that appeal to different points of view.
In 10-15 years, MSNBC and CNN will just be websites. They mostly are already. That’s why MSNBC bought out Microsoft’s site. And they’ll be competing side by side with conservative rivals. Both sides will be there to tell a story. Neither will be a cocoon keeping viewers from the outside world, because there is no outside world, just a fractured media landscape.
That kind of fractured world leads to political tribalism and there isn’t anything to be done about it. This is the world that the left, including and especially, the mainstream media wanted. A world of relativism. They just assumed that they would be in control of it. And they were wrong..
There is no single organ left and when the New York Times finally sinks into bankruptcy and sells itself to the Daily Beast for a dollar, we’ll be done with the illusion of any kind of consensus. Everyone is Pauline Kael now. It’s a Kael world. And we’ll all living in it.