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Arab Nations Hire 10 New PR Agencies Since Last Year
Posted By Ronn Torossian On May 15, 2012 @ 12:31 am In Daily Mailer,FrontPage | 20 Comments
The U.S. Public Relations industry is one which is very high profile, but is a tiny, close knit industry, with only perhaps 75 American PR firms having more than 50 employees (i.e. enough scope/influence to represent a foreign government or foreign interests). Over lunch recently, one of my peers, who like me owns one of the 25 largest US PR agencies, explained why his firm would no longer work with Jewish organizations and pro-Israel concerns. He explained there is simply too much money working for Arab organizations and interests, and between front groups, organizations and projects, from a business perspective, he was no longer working for pro-Israel or Jewish organizations. It’s a trend which will grow – and will see Arab interests even more positively portrayed in American media.
In the latest news, Bahrain in the last 12 months has hired at least ten public relations companies since last year. Yes, you read it right – ten – including Qorvis, the Washington company hired by Saudi Arabia to salvage that kingdom’s reputation abroad after the 9/11 terrorist attack. The regime of Bahrain, which tortures its own citizens, has an awful human rights record and doesn’t recognize the existence of Israel, also hired Joe Trippi, former campaign manager for Howard Dean’s 2004 presidential bid, and Sanitas International, whose partner Christopher Harvin is a former Bush White House aide.
In the “new” Middle East a lot has changed – except recognition of Israel, and millions are spent by Arab interests on professional public relations campaigns:
Brown Lloyd James worked in the past to boost the regime of Libyan dictator Moammar Gadaffi. They said, “…we assisted the Libyan government in its efforts to reach out to the international political community through the United Nations and to the U.S. political and university community.”
There’s a reason the Arabs win in the media — they hire communications professionals – they spend money and will continue to win. In the Middle East, slaughtering of innocent people continues – from Bahrain to Syria and Public Relations pros allow them to continue to sell their stories.
I was saddened this week over lunch when my peer explained to me why his agency would no longer work for Jewish or Israel interests – and while 5WPR wouldn’t work for the barbarians who slaughter innocent people, our competitors make millions selling terror and brutality.
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