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Al Jazeera Paid $500 Million to Reach 13,000 Viewers
Posted By Daniel Greenfield On November 18, 2013 @ 5:15 pm In The Point | 27 Comments
It’s funny. It’s as if for some reason Americans don’t seem eager to tune in to a news channel most famous for its beheading videos.
In the deal of the century, Al Jazeera paid $500 Million dollars for a liberal cable channel no one watched and then lost half its viewers. How much did that half a billion bucks, plus whatever Qatar paid Time Warner to carry it, buy?
13,000 viewers a day.
Qatar could probably get better ratings by turning Al Jazeera America into an Aquarium Fireplace channel and just showing a fish tank or a burning log and then occasionally interrupting it to scream, “AMERICA SUCKS”.
Al Jazeera America has averaged just 13,000 viewers a day since its Aug. 20 launch — on par with a public access channel. In the 25- to 54-year-old audience sought by advertisers, it drew 5,000 viewers.
The ratings are so low, they are considered a “scratch” and aren’t reported by Nielsen.
“We are making large investments in programming and marketing,” an Al Jazeera America spokesperson said Sunday.
By comparison, 31,000 viewers tuned into Current TV a year ago.
More people will see this post about how few viewers Al Jazeera has… than will watch Al Jazeera.
If your cable channel is pulling in fewer viewers than the YouTube vlog of some Norwegian kid who does nothing except unbox exercise equipment while wearing a pig mask, you should probably give up on the cable thing.
Or go the Reality TV route.
What about Qatar’s Next Syrian Suicide Bomber, Dubai Slave Auctions or Eight Wife Swap. The Sahara Shore, Which 12-Year Old Wants to Marry a Billionaire and Al Qaeda’s Got Talent.
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