MSNBC Loses Half its Viewers

MSNBC's favorite 12 year old boy is not taking the news well

MSNBC’s favorite 12 year old boy is not taking the news well

It appears that economics has a well-known conservative bias, but fortunately bias still has a solid liberal bias, so it all works out in the end. At least until the shakeup comes.

First, there’s an unfavorable New Yorker article out on MSNBC. That’s the sort of publication that the incestuous world of the media pays real attention to.

And second, the ratings are in and the news is really bad. The Maddow/Hayes reinvention which attempted to target the Daily Show audience flopped in the ratings. Part of the problem may be that the demo they’re chasing doesn’t actually watch all that much television.

MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers….In primetime, “The Rachel Maddow Show” posted all-time low ratings in total and demo viewers, down -43% and -47%, respectively. “The Last Word” posted a low in total viewers, losing -40% of its total viewer audience and -42% of its demo audience. at 8 PM, “All in” was down -48% and -42% in total and demo viewers, respectively, placing behind CNN for the hour.

Chris Hayes’ ratings are terrible. Something even he admitted. And Maddow, despite all the hype, is bland and uninteresting. Her tone would fit perfectly if she were blogging at Wonkette and she could probably manage an NPR show, but cable news is more competitive.

Things have gotten bad enough that MSNBC executives have decided to restore Ed Schultz to weeknights at 5pm ET, supplanting the first run of Chris Matthews’ Hardball.

So MSNBC is going angrier and fatter than Chris Matthews who is already a champ in both demos. If only Sharpton hadn’t lost all that weight and mellowed, MSNBC could really lock in the crazy demo.


  • Christopher Riddle

    “HALF”of WHAT????????????????????????

    • Gee

      The two Muslim Brotherhood that understand English

  • MrUniteUs1

    MSNBC viewers are younger and more active. It’s summer time.

    • Raibeart MacIlleathain

      LOL! (Here’s a hint. Smoking marijuana is now legal even if the law says it isn’t. Ask yourself, would you watch Maddow if you could twist one up and watch Miley pretend to be a shocking music personality?

      Or even better, old reruns of Star Trek.

      • MrUniteUs1

        I watch Maddow and Stark Trek. Miley Cyrus, not so much.

  • Zombee

    Only low information voters and serfs watch the Obamao state run propaganda media aka MSNBC.

    • Raibeart MacIlleathain

      leave imamobama alone. President Jarrett is taking names. And as soon as she grasps Zombee isn’t a television show for the low-info masses, she’ll be very angry that you besmirched the man’s reputation.

      • Sandy

        Take your meds.

        • Raibeart MacIlleathain

          Good come back. Did you think that up all by yourself?

  • RJohn

    Hey, MSNBC, pull out your 3×5 card with the “TS” stamped on it and hole-punch it. Maybe the half you lost were afraid of catching Ieprosy.

  • Raibeart MacIlleathain

    No, half their audience awakened to realise there is no real future in masochism.

  • MCUOfficial

    Matthews, O’Donnell, Hayes, and Maddow. Anyone notice the irony of a liberal network constantly preaching about diversity featuring four white males as their primetime anchors?

    • Elegia Underwood

      Uhmmm…? Rachel Maddow is female. But yes, there are a lot of white guys on MSNBC, but there are lots of black and Latino folks involved in the commentary. … No Asians, though…

      • ziggy zoggy

        Mad cow is female? Does he know that?

        • AlreadyDead

          She’s the diesel.

  • defcon 4

    Maybe if Maddow puts on a burka they could chase the audience of Al Jizz!

  • ziggy zoggy

    MSNBC lost half its viewers? Which one, Barack or Michelle?

    • Gee


    • Sandy

      Repubs trying to learn are their biggest audience.

  • Tina Trenner

    When you call it something else it takes a while for Americans to realize they do not like Communism no matter what they are calling it… many Lib’s are now asking ” whats happening to the Constitution?”…wow they are waking up and obviously turning off the liars at MSNBC. Great news….Americans demand American values from media. politicians and yourself….

    • laura rubin

      i think the masses are listening to alternative left wing internet stations.

  • Elegia Underwood

    I suspect most of MSNBC’s audience watches on the internet. I know I
    do. I don’t even own a TV, haven’t had one in 12 years. Old-fashioned
    networks are waning along with the natural leakage of their customer

    Wise up, MSNBC! Your base watches you on the internet! Forget about the TV ratings!

    • ziggy zoggy

      Elitist Peckerwood, Fox News is an “old fashioned network” that has more viewers than all the Establishment Media outlets combined. Pretend people actually watch news on the Internet if it makes you feel better about being obsolete.

    • alericKong

      Is your roku tile running when you are trying to catfish people?

  • Elegia Underwood

    And forget about the unemployed trolls who think they’re being clever about the evil Libs. All they can do is spout the same phrases as they hear on conservative talk radio. If you ask them to justify their beliefs, they fall over like stalks of wheat.

    Mwahs, trolls! Your sort are dying out! Adios!

    • ziggy zoggy

      Conservative trolls? And they mindlessly repeat talking points like lefties? Really? Do they ride winged unicorns that fart rainbows?

    • UCSPanther

      If you want to see something that is truly dying out, it is your Progressive dreams.

    • Nowhereman

      Conservativism actually seems to be making a comeback in a big way. Progs were doing alright until reality caught up. Hopefully there’ll be something left to save for the conservatives of tomorrow, once you guys are through.

  • Patrick John Blackburn

    I am retired, pretty liberal actually. I watch MSNBC exclusively among the cable networks, except when I want a laugh…then I turn to Fox.
    Rachel is the most watched by all, I understand, but she always starts her show with a very long-winded exposition and that is getting a little tiresome. But the alternative is not much better….all of the other hosts deal with the same subjects, with the same slants…often in the same order. And in their efforts to broaden their “appeal” they seem to be fixated with cute young boys who remind me of the political types in college so many years ago; and one black woman after another. There’s little suspense as to what they will cover, and what they will say.
    Glad Bih Ed is back although he gets a little bombastic sometimes. Good thing

  • Sandy

    It just seems the late night focus is just homosexuality now, not news.

  • Sandy

    And what’s your excuse for the losers at faux noose who have been losers for a Loooooooooooong time now????? Hmmmmmmmm……

    • undrprsr

      Yea,that’s why thier always #1 in ratings!

    • nomoretraitors

      You people are SO witty


    B-S NBC.

  • seewithyourowneyes

    I prize the ever-smirking Rachel Maddow for her impressive outrage value – she’s as good as caffeine for raising your energy level. Also, it’s fun to turn off the volume and watch her bob and weave like a crazed cockatoo. – Down with all the nattering Stalinist parrot people!

  • nomoretraitors

    The only reason they lost half their viewers is because they all need to renew their EBT cards

  • Jyssia

    I know this is late but, msnbc used to be the only channel on my tv lol. but now, its plain boring, angry, and keeps pandering to its bias base rather than attempting to be in the middle. its looking more like fox news tbh just the left version and this is coming from someone (a young college student that leans left) that used to enjoy msnbc. The only worthwhile show on msnbc now is the morning joe. they should get it together