ObamaCare’s Bros and Hos

colorado-nonprofit-sells-obamacare-as-brosurance-with-cringeworthy-viral-ad-campaignThe “Got Insurance?” campaign is the lame brainchild of two “progressive” outfits with dubious nonprofit status: ProgressNow and the Colorado Consumer Health Initiative. Their previous claim to fame: a “Thanks, Obamacare” social media movement to propagandize praise and gratitude for the federal mandate.

Modeled after the “Got Milk?” ads, the latest print and web promos pander to young people with pop-culture memes and entitlement-friendly appeals. The dumbed-down website address: doyougotinsurance.com. Last month, while federal and state Obamacare exchange sites 404’ed, the Colorado marketing buffoons LOL’ed. Their “Brosurance” ads featured frat boys with red solo cups guzzling beer, playing golf and celebrating government with a “Thanks, Obamacare!” smile.

ProgressNow’s Alan Franklin boasted about his coverage. Media coverage, that is: “Within the first few weeks, ‘Brosurance’ has been featured by The Wall Street Journal, The Atlantic, CNN, MSNBC, Conan O’Brien, Bill Maher and Roll Call, as well as the front page of Buzzfeed and Jezebel, just to name a few. Just in the first 24 hours of the campaign’s launch alone, #Brosurance was mentioned more than six million times on Twitter, and #GotInsurance more than 1.7 million times. Yes. The ads went viral.” Priorities.

On Tuesday, the groups launched phase two of their Obamacare bread and circuses. Aimed at young women, the ads show party gals with shot glasses lined up on a ski; “Hey, Girl” gags involving a cutout of actor Ryan Gosling; and the Sandra Fluke-inspired promo featuring birth control-wielding “Susie” and her “hot to trot” date, Nate. The caption reads:

“Let’s Get Physical.

OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can, too.”

It’s bad enough that these idiocracy-targeted ads reduce young people to perpetually partying boozers and traffic-bait boobs. But what’s truly toxic is the ad campaign’s cynical feint to draw attention away from Obamacare’s undeniable harm to responsible young people. Brosurance and Hosurance are trifling distractions from the federal law’s Nosurance consequences. Insurers started dropping child-only plans in Colorado, California, Ohio and Missouri in 2010 thanks to Obamacare-induced premium increases. Colleges across the country have canceled low-cost plans for students because of Obamacare rules. Thanks to the Obamacare mandate, young, healthy Americans face higher insurance premiums, decreased work hours and perverse incentives to enroll in Medicaid instead of remaining independent and off the dole.

Meanwhile back in Colorado, the state Division of Insurance reports that 250,000 people here have lost their insurance policies in the past few months. And while the “bros and hos” circus masters urge young people to sign up “easily” on the state exchange, the overseers of the $200 million program are singing a different tune. Last week, IT expert and Colorado health insurance exchange board member Nathan Wilkes blasted the process as “painful,” “odious” and “embarrassing.”

That’s an apt description of the ruinous policies, clown implementation and moronic marketing of all aspects of Obamacare. Sober up, young America. The “Affordable Care Act” is the progressives’ wealth redistribution party from hell — and you’re paying for it.

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  • http://libertyandculture.blogspot.com/ Jason P

    The important point is in the last 3 paragraphs: people are losing insurance or their rates are going up. Obama has been playing the “sex” card since conservatives foolishly allow this one tiny benefit to distract us from the massive government take-over of healthcare. Malkin didn’t get to the main point until the end and young people don’t have an attention span to get that far. All they see is “no sex for you” in the first few paragraphs and they’re gone.

  • nomoretraitors

    If this is the mentality of the next generation, then we are already lost

    • WhiteHunter

      It is, and we are. The past two elections prove it.

      • nomoretraitors

        Sad but true

  • nomoretraitors

    “The “Affordable Care Act” is the progressives’ wealth redistribution party from h*ll — and you’re paying for it”
    That’s what they voted for, so they’re getting exactly what they deserve

  • T-Rex

    In time, the politically ignorant will regret the choice they made after swallowing the hook, line and sinker the Big O threw out during his campaigns.
    So, too, will the ten foot tall and bulletproof youth who buy into the perception that having health insurance will protect you from the consequences of irresponsible behavior. “Affordable” health insurance may pay to patch you up after wrecking your car while in a drunken stupor but it won’t bring back the life of the innocent you might kill or free you from the wheelchair that now serves as your legs. “Affordable” contraception might keep you from getting pregnant but it won’t keep you from getting an STD no drug can cure or finding yourself laying in a ditch with your panty hose knotted around your neck, sexually and brutally assaulted with no idea how you got there. Knowing you have “affordable” health insurance will be little comfort as you struggle through the rest of your life with self-inflicted physical and mental trauma that no insurance can cover.

  • glpage

    With idiocy like “My health insurance covers the pill, which means all I have to worry about is getting him between the covers.” it’s no wonder STDs are increasing.

    • A Z

      Over reliance on pills and drugs is misplaced.

      We have modern medicine, therefore morality nor longer matters.

      Drugs have side effects, but will young Obama voters not care until it is too late?