Media’s Malicious Double Standard Against Israel

Ronn Torossian is one of America’s most prolific and respected public relations experts. Torossian is the Founder, President and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, which was named PR Agency of the Year by the American Business Awards. He is the best-selling author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” a book known as an industry “must read.” Torossian is a featured op-ed columnist for The Huffington Post, Newsmax, Wired Magazine and others. He is the recipient of multiple awards, including PR Executive of the Year and is a past semi-finalist for Entrepreneur of the Year by Ernst & Young. Torossian lives in Manhattan with his wife and children. Connect with him on Google+ and Twitter.


Thousands of media stories ran worldwide about the protests surrounding the arrival of Muslim players to the Betar Jerusalem soccer team in Israel recently.  This weekend some fans shouted for the two new Muslim players to “go home” as they played their first games for the soccer team. While burning down team headquarters crossed the line and racism of all forms and shapes is wrong, as Prime Minister Netanyahu has said: “If the Arabs put down their weapons today, there would be no more ‎violence. If the Jews put ‎down their weapons ‎today, there would be no ‎more Israel.”

However, let’s keep things in content — few Betar fans are against peace, they are simply opposed to the continued killings of Jews.  That said, unlike in Arab nations, the Mayor of Jerusalem, the Culture and Sport Minister of the Israeli government and other officials attended the game to support the players.

And guess what? There was no lynching of the players as there would undoubtedly be if any Jews played soccer in nearly every single Arab country.  Now, every single Israeli team in the one democracy in the Middle East has Muslim players.  While Muslim nations are largely devoted to destroying the Jewish State, their players play by and large in a free manner in the largest sport in the State of Israel.  And meanwhile, there hasn’t been even one news report on the fact that Jews will be lynched if they entered most Arab countries.  And naturally, no Jews or Israelis play on the soccer team of Libya, Egypt, or any of the other Arab nations in the Middle East.

The new Betar players emanate from Chechnya – from which Jews had to be rescued some years ago during the secessionist war in the Russian republic. Ramzan Kadyrov, head of the Chechen Republic, attended the game. Kadyrov, billed as devoted to “re-conciliation,” has rape squads and is criticized often by international human rights organizations. While international media worry about rabid Betar fans yelling about soccer, the British intelligence agency MI5 says Kadyrov has killed political opponents.  In the new Betar players’ home-country, one cannot buy alcohol and there are segregated sports facilities for men and women. But, Betar Jerusalem fans are labeled by the media as amongst the most dangerous in the world.

Of course, amidst all this attention about Israeli divisiveness, there is even less mention about how often Israeli sportsmen and teams are barred from competitions. In many worldwide competitions, including the Olympics, Arab and Muslim competitors won’t compete against Israelis.  A Kenyan-born marathoner, Mushir Salem Jawher, lost his Bahraini citizenship after competing in an Israeli marathon.

In the London 2012 Olympics, an Iranian athlete didn’t appear in judo as he was likely to compete against an Israeli. In 2001, the same Israeli boycotted by the Iranian had a Tunisian refuse to play against him. The Lebanese judo team at the 2012 London Olympics refused to practice next to the Israeli one — they refused to train without barriers.

Lest one forget, this past summer there was no moment of silence for eleven members of the Israeli Olympic team who were killed by terrorists in 1972.  The Palestinian Authority announced their opposition to those who lobbied for a moment of silence.  According to Jibril Rajoub, President of the Palestinian Olympic Committee: “Sports are meant for peace, not for racism… Sports are a bridge to love, interconnection, and spreading of peace among nations; it must not be a cause of division and spreading of racism between them [nations].” It may indeed be the case that the PA views the murder of these Olympians as heroic.

As CEO of 5W Public Relations, a PR firm, I say there is undue attention paid to Betar Jerusalem.

Just as there is little attention paid to the tens of thousands who have been killed in Syria while every minor incident in Israel is front page news. Wouldn’t it make a much stronger story rather than raucous football fans to talk about the Jewish refugees from the Arab nations of Bahrain, Algeria, Libya, Syria, Iraq, Iran, Yemen and plenty of other Arab countries? Balance is necessary in the media.

Ronn Torossian is a New-York based entrepreneur, philanthropist and author.

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  • http://www.adinakutnicki.com AdinaK

    Okey dokey..the leftist media's (including Israel's) double and triple standards.

    On the one hand, Arab/Muslim teams are known to scream "Death to the "Yahud/Jew" (but in Arabic!) at most of their matches, though nothing is written about their racist, antisemitic attacks. Yes, I have heard them!Yet, when a Jewish club (led by nationalist Jews) is in an uproar about the mendacious action of its ownership, recruiting two Muslims to a Jewish team, all of a sudden Jewish outrage is a problem. You got that?

    This is exactly what happens whenever Israel attempts any defensive action against Arab barbarism, always accused of "disproportionate" "crimes". In other words, Jews are mandated to be quiet and take their punishment.

    In the forefront is the leftist media jackals – http://adinakutnicki.com/2012/08/26/the-dangerous

    The above gives more than an overview. It goes straight in to the belly of the leftist media beast.

    Adina Kutnicki, Israel – http://adinakutnicki.com/about/

  • Asher

    We are in the last days, the definite sign is Israel surrounded by Islamic enemies with America as a neglegent by stander. Israel is not alone, the all powerful God of the Universe is with Israel there will be miraculous things to come, Israel will survive against all odds…there will be hard times, but the enemies of Israel will bow to Hashem!

  • Indus Valley

    Muslims always expect special treatment but they never treat the non-Muslims with respect…..

  • Joey Aya

    Great words from Ronn Torossian of 5wpr.

  • http://twitter.com/ygalg @ygalg

    thank you Ronn Torossian for paying attention to this story. I have notified this story in its early stages to Robert Spencer and Pamela Geller, I don't know why they ignore it. perhaps they will see now what I was trying to convey.

  • http://twitter.com/ygalg @ygalg

    thank you Ronn Torossian for paying attention to this story. I have notified this story in its early stages to @Atlasshrugs , @jihadwatchRS , @Sultanknish , @michaelcoren , @JamieGlazov , @patcondell
    I don't know why they ignore it. perhaps they will see now what I was trying to convey.

  • http://twitter.com/ygalg @ygalg

    thank you Ronn Torossian for paying attention to this story. I have notified this story in its early stages to @Atlasshrugs , @jihadwatchRS , @Sultanknish , @michaelcoren , @JamieGlazov , @patcondell
    I don't know why they ignore it. perhaps they will see now what I was trying to convey.