BDS War on SodaStream Just Killed Muslim Jobs and Created Israeli Jobs

SodaStream_2808736b

Mission accomplished?

SodaStream International Ltd. will close a factory in a West Bank settlement that had prompted calls by pro-Palestinian activists for consumers to boycott the Israeli company’s soda machines.

SodaStream Chief Executive Officer Daniel Birnbaum defended his company to journalists in February at a tour of the plant, which as of this year employed 500 Palestinians, 450 Israeli Arabs and 350 Israeli Jews.

Production will be relocated to a facility in the southern town of Lehavim, Hurwitz said. SodaStream is working with the Israeli government to secure work permits for the Palestinian employees, she said.

File that under “good luck”.

Work permits or no work permits, Muslim terrorism is the great disruptor and an international company can’t be tied to a workforce whose travel will be unpredictably disrupted.

While the media is giving BDS credit for it, SodaStream’s stock fall didn’t have anything to do with BDS, it did have to do with overestimating the market for home soda by assuming it would follow the Keurig model. That plan fell apart and SodaStream is pushing into flavored water, also debatable, and trying to ally with Pepsi.

The Lehavim plant was already part of the plan. So this has less to do with BDS and more to do with a changing business model and the assumption that there isn’t going to be peace any time soon so there’s also no sense in a long term commitment. Israel has been pushing companies to relocate to the Negev and offering generous tax incentives so that BDS is taking credit for Israeli government policy.

But let’s take the BDSers at their word and assume that it’s all due to them. What exactly did they accomplish by putting a bunch of the people they claim to care about out of work?

 

  • Gee

    No Israeli businesses should ever employ “Palestinians”. They are working on genocide of us.

    Look what the Begin Center brought in.

  • Elizabeth capecod

    I think it’s called karma.

  • dough

    Now I need to buy SodaStream!!!

    • Gee

      If I drank anything carbonated that didn’t contain alcohol I might too, but I don’t so I won’t

  • herb benty

    Despite their 2-State mantra, elite world anti-semites will never allow any “normalization” between these “2 States”. The utter demolition of Israel and massacre of every Jew and Christian is the goal. Communism couldn’t finish Hitler’s work……….but, let’s see here. Islam, mmmmmm, ya, they would be a big help! Hence you see leftists, socialists, communists all over the world assist, make excuses for Islam. My Jewish and Christian friends! Point out the IRONY of IRONIES here in NorthAmerica that the Progressive Left dwell in! Since the 60′s, the atheist left has vilified, ridiculed, mocked and worked tirelessly to erase any mention of our wonderful Judeo-Christian Faith- we believers just nodded, smiled and forgave them. Church and State were to be completely separate….fine. NOW these same atheists, EMBRACE, Islam!? These same “gay rights” groups oppose Israel, not the gay killing Islam!? Radical American Feminists choose Islam?! Satan, my friends, yes, the Devil himself, and his Legions have never been busier. And America/Canada is being infiltrated, and most importantly, neutered.