What a Brave New World this is. And I do mean the book. At this rate we’re only a decade away from having food inspectors visit your home.
The U.S. Department of Agriculture (USDA) is suggesting major changes to grocery stores to “nudge” Americans to purchase healthier foods when they shop.
Because obviously if they’re not eating the way they’re supposed to, it’s because they haven’t been properly programmed.
The agency commissioned an “expert panel” to make recommendations on how to guide the more than 47 million Americans on food stamps into spending their benefits on fruits and vegetables.
The USDA could just force them to do it, but that’s not condescending enough.
“In this approach, the supermarket is the classroom and shoppers receive support on how to maximize their healthy choices using products retailers promote via the weekly store circular,” the report said.
Under liberalism, everything is meant to be a classroom. But that’s what happens when you have a nanny state run by academics. This will…
A. Cost people who pay for their food more money as the supermarket passes the regulatory burden to them
B. Create more liberal consulting jobs
C. Accomplish nothing
Another idea included a point-based system where food stamp recipients could receive movie tickets in exchange for healthy food purchases.
Great idea. We’re giving them free food. Let’s also give them free movie tickets. Working Americans have too much money anyway.
Grocery store staff could also be used as “ambassadors” for the USDA’s agenda.
We’re talking about people getting paid minimum wage to stock shelves. Now they’re supposed to tell you to eat healthy?
The “MyCart grocery cart” would provide dividers for shoppers to make sure they are selecting enough items in each “MyPlate” category, the USDA’s food icon.
The cart would be color-coded, physically divided, and have a system installed so that when the shopping cart reaches its healthy “threshold” it would congratulate the customer.
The report estimated that implementing the new carts would cost roughly $30,000 for every store. The change would be costly. For instance, Safeway, Inc. would need to spend $40.05 million to introduce the carts at its 1,335 stores in the U.S.
And yes you would end up paying for these $30K shopping carts which would survive about a month before breaking down. But we would finally all be living in Idiocracy at last.
Next step, talking fridges, talking microwaves and surveillance cameras in your kitchens. Just little nudges from the totalitarian nanny state.