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Hillary’s Hard Choices is a $10 Million Loss for Publisher

Posted By Daniel Greenfield On July 11, 2014 @ 12:03 pm In The Point | 76 Comments

Image: Clinton Signs Copies of Hard Choices in Virginia [1]

Paying Hillary Clinton a $14 million advance for a badly ghostwritten book about the time she did nothing as Secretary of State proved to be a really bad choice [2].

Publishing sources said that Clinton has sold 177,236 hardcovers. E-book sales aren’t available, but her numbers are very low, said the sources. Even at 200,000 total sales, simple math finds that for Simon & Schuster to cover the $14 million advance, each book would have had to sell for about $70. Amazon offers it for $20.94, about $14 off the $35 list price. It has dropped to 103rd in Amazon sales, compared to 10th for Blood Feud.

Of course authors don’t receive more than a fraction of their sales anyway. No matter what eBook sales are, publishers don’t currently make much money off them.

Hillary Clinton’s $14 million advance has to come out of book sales. Forget Amazon’s discounting of the books, let’s call it $7,000,000 in sales. Only a fraction of that goes to the author. Even assuming that Hillary has some crazy Stephen King, Grisham size royalties, that still means something between $1 and $2 million.

To make back her advance, Hard Choices would have to sell over two million copies. Living History, which was a success, only sold 1.1 million copies. And that was for an $8 million advance.

Hard Choices clearly won’t be going there. CBS made a bad bet by betting that a second biography by a politician would sell as well, if not better, than a first biography. Or they simply decided to give her a campaign contribution.

Obviously Hillary won’t be returning her advance. Considering the promotional costs of Hard Choices, CBS has lost more than $10 million on it, but we can safely peg it at that.

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URLs in this post:

[1] Image: http://www.frontpagemag.com/wp-content/uploads/2014/07/hillary-clinton.jpg

[2] proved to be a really bad choice: http://washingtonexaminer.com/crash-publisher-needs-70-per-book-to-cover-hillary-clintons-14m-advance/article/2550714

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