Noah Falls 61.1% in Second Weekend

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Despite adding four theaters, Noah fell sharply by 61.1%. This being Hollywood, it was a case of one left-wing movie being run over by another left-wing movie, Captain America: Winter Soldier.

Noah’s per theater average fell below that of The Grand Budapest Hotel and if it wasn’t for its huge lead in theaters, it would be doing much worse. The environmentalist anti-religious epic starring Russell Crowe is showing in 3,571 theaters.

The Noah drop is worse than Russell Crowe’s previously unpopular Robin Hood which only fell 48% on its second weekend. At the rate that Noah is falling, it will likely not make back its production budget domestically, let alone its promotional budget. But it has already made over $100 million internationally much of it in Mexico and South Korea.

That puts it into a nebulous territory where due to the intricacies of movieland bookkeeping, it’s hard to say whether Noah will ultimately lose or make money, but it’s certainly not going to be a major hit.

Cinemascore still rates Noah at C indicating that audiences hate it more than any other movie in current release.

 

 

  • CaoMoo

    Pretty much what I thought would happen. Some people who weren’t sure if they should see it probably did and then told friends who were on the fence nope it’s as bad as we thought. Then boom second week collapses since it doesn’t have the same curiosity level as the first week did.

  • BS77

    I liked Evan Almighty…that goofy Noah comedy with environmentalism in as the idiotic sub plot.

  • wileyvet

    Captain America: Winter Soldier? Ooh, a John Kerry action flick!

    • bigfred41

      You mean the John Kerry who got a Medal of Honor for shooting an unarmed VC teenager? Who wrote his own citation and had it rubber-stamped by his CO? Who later as a civilian said that “everybody over there was a war criminal”, meaning that he was one?

  • Raymond_in_DC

    “The Noah drop is worse than Russell Crowe’s previously unpopular Robin Hood…”

    Well, popular or not, I liked Crowe’s “Robin Hood”, but don’t expect to see his “Noah”. I also liked his lesser known “Proof of Life”, a movie about the business of kidnap and ransom.

    • objectivefactsmatter

      Robin Hood also sucked. But at least you can watch it and laugh at the history mashups, costumes, and some scenery was interesting…

      Noah? Holy cow. It’s bad.

      • Nabukuduriuzhur

        It was the worst adaptation of Robin Hood I’ve ever seen (I’ve never seen the Britcom. It’s rumored to be even worse.)

        One of the jokes in Men in Tights was a slam on Crowe’s miserable acting as Robin Hood:

        “And why will they listen to you?”

        “Because, unlike some other Robin Hoods, I can speak with an English accent.”

        • Ammianus

          You have the right idea but your timing is a bit off. The Mel Brooks’ dig (1993) was at Kevin Costner’s ahem…Robin Hood (1991).

  • DogmaelJones1

    Ah! The flood of interest is over. The waters are receding. Let loose the birds of hype and the snakes of instant DVD’s and Netflix. And “Noah” wakes up naked. The ark has settled on reality.

    • bigfred41

      Crowe might now spend time publicly complaining in angry tones about how Christians ruined attendance at his movie, just like Liam Neeson did after “Kinsey” fizzled.

      • objectivefactsmatter

        Kinsey was not a great movie. But it was or is a thousand times better than Noah.

        • Daniel Greenfield

          Informercials are better than Noah

          • A 24 Year Old Man

            Because infomercials are upfront with what they’re trying to sell you. Or at least more so.

  • oneteedoffpatriot

    Straight to DVD.

    • Daniel Greenfield

      Not sure there are going to be much in the way of DVD sales for a C score movie.

      • Nabukuduriuzhur

        Last year, it was a complaint by Hollywood that DVDs/BluRays of new movies just weren’t selling.

        It should be a clue to them that 9 of 10 movies for the THIRD year in a row are losing money. It should also be a clue what is selling: old movies and old sitcoms.

        A new over-the-air network called METV (Memorable Entertainment TV) is doing well with old programs.

        • Daniel Greenfield

          The movies are more disposable. They’re making a generic product aimed at maximizing opening weekends. It’s no wonder that people don’t want to pay twice for a forgettable special effects loop.

  • Judahlevi

    If I was a movie studio executive and the director told me that he wanted to ruin a great story by making it all about his personal beliefs, he would be thrown out.

    “Noah” could have been a blockbuster except for the ideology of the director. His ideology cost the movie studios at least a 50% loss in what they could have had in revenue.

    Are Hollywood egos worth it?

    • Daniel Greenfield

      Not to mention his inability to distill that ideology in a crowd pleasing flavor.

      Having Noah try to murder his family for the sake of the environment was a little too nakedly close to how environmentalists really see the world.

    • Seek

      There was no “ideology.” You miss the whole point of making movies.

  • objectivefactsmatter

    This film is probably one of the biggest bombs of the century so far.

    • Nabukuduriuzhur

      Nothing for Hollywood to Crowe about, eh?

  • Nabukuduriuzhur

    I was at the doc’s office a couple of weeks ago. I was asked what I thought of Noah. I answered “NOAA? My former employer? They are no longer professional.” Then she told me she meant the movie.

    • Daniel Greenfield

      At least both of them involve the weather

  • Seek

    Is this a silly piece or what? Virtually all big budget releases, “Noah” included, peak at the box office during opening weekend. And with the new “Captain America” movie coming out last Friday, the focus obviously turned to that. The notion that the decline in “Noah” box office was due to a moral “boycott” is absurd. Any number of clergy, in fact, put their stamp of approval on it.

    For the record, I saw “Noah” over the weekend. It was a wildly imaginative and vivid film by a great filmmaker, Darren Aronofsky. Of course, it took artistic license. How exactly does one make a movie about a flood that destroys the whole world, save for a family and animals, without taking some liberties with the written source material?

    This whole business of equating film quality with box office is a weird obsession. Time for the Medved/Breitbart types to get over it.

    • tagalog

      Equating film quality with box office? You mean like the Academy?

    • Daniel Greenfield

      Not all of them fall 61 percent or have C cinema scores.

      I didn’t claim this fall was due to a moral boycott, but due to it being a bad movie

  • tagalog

    Well, hopefully this experience teaches Hollywood moviemakers that if they want to make a Biblical epic, it might be a good idea to have God in it. Moviegoers seem to like that and will pay for it.