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Noah is the Most Unpopular Movie in Current Release

Posted By Daniel Greenfield On March 30, 2014 @ 11:55 am In The Point | 29 Comments

Noah has topped the box office, but the opening weekend is about marketing dollars. At a production budget of over $125 million and poor audience responses, Paramount had to put some serious money into promotion.

Reportedly that may be something in the $50 – $75 million range on marketing to get people to see Noah. That’s  short of its weekend box office total which is likely to be under $50 million.

But while you can get audiences to show up for the opening weekend, you can’t make them like it.

Cinemascore’s rating for Noah is a C. That’s the worst movie they have ranked in current release. Worse than Sabotage, the Schwarzenegger movie which just bombed, which still only pulled in a B.

That means audiences hated Noah more than Sabotage. They hated it more than the Legend of Hercules. They just plain hated it.

At Rotten Tomatoes, the audience score is at 50 percent and falling. The user score at Metacritic is 5.4.

The critic numbers tend to be much higher only because director Darren Aronofsky is an indie favorite who could film wallpaper for two hours and still get high scores and because the movie’s anti-human environmental message caters to their prejudices.

Noah was dumped on international audiences in countries like Mexico and Korea early on where it did well enough and if Paramount scrapes some money out of audiences before it gets crushed by the new Captain America movie, it may accept that as the best it can get.


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