For the first time millions of formerly apathetic voters have an undeniable grievance and a motivation to pay back the people who wrecked their budgets and health insurance coverage. With Obama’s approval ratings deep underwater and sinking, the RNC is thinking about going in for the kill. (via Doug Ross)
Republican National Committee data operatives will build a list of the millions of Americans who have lost insurance policies due to Obamacare in order to help their candidates win over these voters at the ballot box in 2014 and 2016.
“Getting that information [on plan cancellations] and having good data as to who votes, who doesn’t vote, voter registration, party affiliation, consumer characteristics, cross-referenced with that kind of information, I think, is important for us to have,” Republican National Committee Chairman Reince Priebus told the Washington Examiner after his CPAC panel presentation Saturday morning.
Priebus said the RNC’s data goals won’t be hindered by the leftward lean of many tech staffers. “We have not had a difficult time finding data scientists and software engineers,” he said. “We’ve brought in some of the top engineers from LinkedIn, Yahoo, and Facebook that are working on these data projects that we have at the party.”
That’s good, but engineers are only part of the puzzle, competent implementation is also about the direction. That’s why gov data projects go so wrong and why Healthcare.gov went so far off the rails.
Hopefully the RNC will have its game together for 2014. Republicans do tend to catch up on things like social media, the problem is that the gap until they do is exploitable and seriously damaging.
Good data would make it possible to microtarget people who have very specific elements of dissatisfaction with the administration. The Dems are already doing this. The constant pledge and petitions email cycles are about seeing which issues move which people and homing in on them.
The RNC ought to spend less time thinking about Facebook and Yahoo and more time thinking about Amazon and Target.