MSNBC Loses Half its Viewers

The MSNBC ratings are in and the news is really bad.

MSNBC's favorite 12 year old boy is not taking the news well MSNBC's favorite 12 year old boy is not taking the news well

It appears that economics has a well-known conservative bias, but fortunately bias still has a solid liberal bias, so it all works out in the end. At least until the shakeup comes.

First, there's an unfavorable New Yorker article out on MSNBC. That's the sort of publication that the incestuous world of the media pays real attention to.

And second, the ratings are in and the news is really bad. The Maddow/Hayes reinvention which attempted to target the Daily Show audience flopped in the ratings. Part of the problem may be that the demo they're chasing doesn't actually watch all that much television.

MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers....In primetime, “The Rachel Maddow Show” posted all-time low ratings in total and demo viewers, down -43% and -47%, respectively. “The Last Word” posted a low in total viewers, losing -40% of its total viewer audience and -42% of its demo audience. at 8 PM, “All in” was down -48% and -42% in total and demo viewers, respectively, placing behind CNN for the hour.

Chris Hayes' ratings are terrible. Something even he admitted. And Maddow, despite all the hype, is bland and uninteresting. Her tone would fit perfectly if she were blogging at Wonkette and she could probably manage an NPR show, but cable news is more competitive.

Things have gotten bad enough that MSNBC executives have decided to restore Ed Schultz to weeknights at 5pm ET, supplanting the first run of Chris Matthews' Hardball.

So MSNBC is going angrier and fatter than Chris Matthews who is already a champ in both demos. If only Sharpton hadn't lost all that weight and mellowed, MSNBC could really lock in the crazy demo.