There's no winning strategy involved in turning a troll into a celebrity.
Who is Laura Levites? About the only people who have heard of her are conservatives reading reports about the latest offensive thing that she said on Twitter.
This isn't like covering something offensive that Cher, Betty Midler or some other celebrity said. This is turning a Twitter troll no one had heard of before into a celebrity by rewarding her every time she says something awful about conservatives. By now Levites knows that if she needs attention, all she has to do is saying something ridiculously outrageous and offensive. And voila.
Is that really what we want to be doing? Turning trolling us into a career strategy? Levites' Twitter profile directly references the fact that she's trolling. And she figures that if she does this enough, it'll compensate for her lack of talent.
There's no winning strategy involved in turning a troll into a celebrity. It's feeding the outrage machine on thin gruel. There are plenty of things worth being angry about. Pretending that Levites' latest flame bait is one of them is not a good use of our time or energy. There are plenty of offensive people on Twitter, YouTube, Tumblr and Facebook.
Rewarding them for being offensive is not a smart strategy.
Laura Levites is a troll. Ignore her and she'll have nothing to do buy mark time by going back to her one-woman show of complaining about her boyfriends. Keep paying attention to her and she'll be able to parlay that attention into a career and then she'll be the new Kathy Griffin.