It's a Bad Time for the Wokes at the Box Office
Steven Spielberg's Woke Side Story crashed and burned already. Defenders were hoping that the holiday season box office would bail it out, but considering its $100 million budget (not counting promotional cost), it would take a lot of bailing and there's no sign of it happening.
Politico, among others, dedicated high-profile articles promoting The Matrix Resurrections and its effort to "un-red pill America".
That's not going so well either.
The webbed wonder swung past the White Rabbit on Christmas Eve.
In the battle of the holiday season sequels, “Spider-Man: No Way Home” continued its box office dominance Friday, taking in $19.7 million, according to Box Office Mojo.
In second place was the family friendly “Sing 2,” which sold $5.3 million in tickets. The poorly reviewed fourth installment of the “Matrix” franchise, “The Matrix Resurrections,” took in just $2.7 million.
The third installment of director Jon Watts’ Spidey series, which stars Tom Holland, is on pace to earn up to $100 million over the weekend and $478 million in its first 10 days in domestic theaters, Variety reported.
It probably doesn't help that the studio is hedging its bets, releasing TMR on HBO Max and then swinging back to an exclusive theatrical release in some complicated formula that probably made sense in boardroom meetings, but not to the general public.
But things aren't looking very good.
Wokeness is very much a part of the Hollywood culture industry, but it also looks like some of the worst offenders are taking a beating.
Older adults have largely dropped out of going to movies and young audiences weren't going that often before the pandemic. Alienating sizable chunks of the potential audience is not proving to be a good formula for Hollywood.