New York Magazine decided to give Frank Rich, an extremely stupid man, four virtual pages to fill with sneering and insults set around the thesis that FOX is no threat because its audience is in decline.
What Rich eventually admits, somewhere between the 100th insult, is that the cable news in general is declining and growing older. Frank Rich argues that FOX News viewers are older than the average, but once your median viewing age is in the sixties, the fine points don't really matter all that much. Nor should the senior vote be underestimated.
What's missing from Frank Rich's rant is any ability to gauge FOX News' online impact and the impact of conservative sites from Front Page Magazine to The Blaze to Daily Caller and dozens of others.
FOXNews.com claims a median age of 48 and an average income of $70k. It also claims almost a billion monthly pageviews and 27 million uniques.
If Frank Rich were intellectually honest, he would have dealt with the implications of that. But he isn't. His thesis is often stupid and random. Take this claim...
As a pair of political analysts wrote at Reuters last year, “When the mainstream media reigned supreme, between 1952 and 1988, Republicans won seven out of the ten presidential elections,” but since 1992, when “conservative media began to flourish” (first with Rush Limbaugh’s ascendancy, then with Fox), Democrats have won the popular vote five out of six times.
Rich is quoting Reuters here, but it's still a stupidly random argument that emphasizes correlation over causation. Much like the rest of his screed.