Americans tuned out of the woke Olympics the way they have out of the rest of woke sports. I don’t know a single person watching the Olympics and I’m not sure you do either.
All of this is bad news for NBC and its advertisers who paid a lot of money to reach audiences that didn’t show up.
The advertisers want value for their money and NBC is trying to appease them with offers of free ads. When you have to try to appease your advertisers with free ads, that’s bad news.
The media is trying to make it about the pandemic, but a lack of in-person audiences has nothing to do with why Americans aren’t watching at home. They’re uninterested in athletes who are all in it for themselves and who display contempt for them and for their country while mouthing lefty propaganda. Now it’s time for refunds.
The ratings have been a disappointment, averaging 16.8 million viewers a night through Tuesday, a steep drop from the 29 million who tuned in through the same day of the Rio de Janeiro Olympics in 2016. NBCUniversal has offered to make up for the smaller than expected television audience by offering free ads to some companies that bought commercial time during the games, according to four people with knowledge of the matter, who spoke on the condition of anonymity to discuss negotiations.
When your biggest story is about an athlete quitting and other athletes complaining, when you put politics ahead of national unity, this is what you get. And many Olympics advertisers have been pushing this same woke garbage so they have no reason to complain.
And three years from now, if all goes according to plan, NBCUniversal will get what amounts to a do-over in Paris.
Who wants to bet the ratings will be even worse?