Go woke, go broke? Sure looks like it. Bud Light’s sales went into a nosedive immediately after the brand decided to showcase fake woman Dylan Mulvaney as its frontman, and the exodus shows no sign of slowing down. Now even other Anheuser-Busch brands are seeing sales declines, as the American people continue to register their disgust with being forced to accept and validate the trans madness even when all they wanted to do was grab a cold one.
The New York Post reported the good news on Tuesday: Anheuser-Busch’s dalliance with the pretend woman could wind up costing it billions of dollars in revenue. Bud Light earned $4.8 billion last year, with Modelo Especial raking in $3.75 billion, Michelob Ultra $3.3 billion, and Budweiser $1.83 billion. But so far this year, “Bud Light and Budweiser are the only top 10 US beers whose sales have dropped, with declines of 3% and 0.4%, respectively.”
The Post explained that “nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.” Hey, that’s terrific! Patriots can celebrate by popping open a… Yuengling.
And that wasn’t all the good news, either. The Post added, “Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.” Even “Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.” Marvelous.
According to the Post, the hemorrhaging is just increasing: “The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.” Bump Williams himself summed it up: “It’s not just a Bud Light issue. It’s an Anheuser-Busch portfolio problem now. If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season. There has to be a sense of urgency for InBev to correct these trends.”
This corporation-wide sales drop is altogether fitting and proper, since the controversy over Bud Light bringing on Mulvaney has now been raging for over five weeks, and Anheuser-Busch’s attempts to address it have all been halfhearted and cynical attempts at pleasing both trans fascists and patriots. The beer giant has alternated between ignoring the problem, pretending it didn’t exist, and issuing disingenuous excuses.
Benj Steinman of Beer Marketer’s Insights said, “Anecdotally we are hearing that sales of Bud Light are declining more rapidly at bars and restaurants where some consumers don’t want to be seen drinking it or they are getting into arguments over the brand.” Of course. Ordering a Bud Light today involves making a political statement. It’s tantamount to saying, “I’m a far-Left lunatic who believes that men can become women,” or at very least, “I’m a passive bot who allows the Leftist establishment to form my opinions and tell me what I can and cannot think.”
It’s easy to relax and have a good time while not making any political statement at all, just as Americans used to do in the good old days. All one has to do is order a different beer, one that Anheuser-Busch does not produce. The Post notes, “Coors Light and Miller Light each saw a more than 20% sales increase in the week ended April 29 compared to a year ago, according to Bump Williams and Nielsen data. Pabst Blue Ribbon was up 18.9% while Keystone Light saw a 15% bump over the same period.”
This is great to see. It demonstrates that corporations that continue to appease the hard Left and feel free to outrage the sensibilities of patriots in doing so can be made to suffer for it. Anheuser-Busch chose to market Bud Light to what is actually a tiny percentage of Americans that is in the grip of a terrible form of delusion and insanity. The crowning irony in all this is that these people are unlikely to be big beer drinkers at all. But if our good luck holds, they’ll be the last drinkers of Bud Light.
Why not go whole hog and shun every beer that went woke. That includes brands like Coors, Miller, Molson, and Labatt. The list of beers to shun is long and includes many more popular brands than just InBev swill. Pabst and Yuengling may be the only national brands that didnt jump on the woke train at one time or another. Schlitz and Blatz are still sold, too, and both are owned by Pabst. And there’s always local craft beers.
Hannah Katz says
The InBev executives in Belgium are considering employing the services of that brilliant Belgian detective, Hercule Poirot, to find out what happened. Smart guys those InBev Belgians. Or something.
”And there’s always local craft beers.”……..I wish,
but not in my area, the local craft beers were right up there proud and in the lead to go all out BLM.
I think it was intimidation, in truth. But they went in with both feet.
By the next morning after the first george floyd riot, many had decorated there breweries with the ”we support black lives matters” logo.
I refuse to drink flavorless macrobrew $#!T beer.
Chemists make this beer.
It is full of corn or rice. Known as “adjuncts.”
I don’t care who brews it.
Spurwing Plover says
And Miller is following in the footsteps and soon they will accomplish was Prohibition failed t o do and turn the Nation dry
Plus, the recent Bud commercials with the Clydesdales and macho men simply rub salt in the wounds by essentially saying, “Way h this! The rubes will see these commercials and forget all about the insults.”
In a Mexican restaurant? Since A-B owns the Modelo Group, Pacifico, Corona, and the Modelos are out. Tecate is owned by Heineken, so that’s what ordered the other day.
David Ray says
Back in 1990 or earlier, the employees at the Corona brewery thought it funny to piss in the beer vats.
That’s what the pricks thought of Americans drinking their product. (There was a lawsuit over it & was used in an LA Law episode.)
Now those punks are walking right in through the gates flung open by Sleazy Joe to drop of fentanyl and pick up a welfare check.
They’re not coming here to breath free; they’re coming here to live for free.
I wish people would start using the term “all woke companies that support the moral decay of America”…..
John Blackman says
stop drinking alcohol swill fullstop . your health will benefit and you will save money . then after you’re health improves you wont need to give your money to corrupt health industry who are telling you that your kids can change gender . its a win win .
The Dylan-Mulvaney ad sounded so off putting I’ve not even been able to look it up to watch it merely to be up on current events. But I just looked up the video of Kid Rock shooting beer targets on Rumble and found it quite palatable.
Mark Dunn says
I saw a three or four month old video of the CEO of Inbev. He was talking to reporters at Davos. He said something interesting, he said we (Inbev) have a lot of diverse investments. I’m from St Louis so when I think of Anheuser Busch I think Cardinals baseball, BBQ, and other uniquely American stuff. That just won’t do.
angelo barbato says
I for one will never ever even look at one of their products for the rest of my life!
Andrew Blackadder says
In my humble opinion as a European ALL American Beer tastes like 7 Up with the splash of alcohol however it is good to see so many small Craft Breweries turning up across the country as they learned for the Master Brewers in various European countries.
Drinking Busch Beer is NOT being a ”Good American” as its owned by non American massive Corporations selling Old Glory to Patriotic Americans while laughing at them and expecting them to love a guy in a dress because he drinks what you are told is an All American Beer…