It might have just been cheaper to set a stack of hundred dollar bills a thousand feet high on fire.
At least a little bit cheaper and a lot more entertaining.
CNN+, a streaming service with the bold idea that in a marketplace already overloaded with services and apps, people would pay $6 a month.
Why? Because they were CNN superfans.
CNN President Jeff Zucker billed CNN+ as being for “CNN superfans, news junkies and fans of quality non-fiction programming.”
After wasting $300 million, CNN had 10,000 daily users and 100,000 total users.
If you can do basic math, which is more than anyone at CNN could do, that means $600,000 in revenue with $300 million in expenditures.
Clearly, the folks here need to get jobs in the Biden administration or at the Federal Reserve.
A CNN executive described CNN+ as “the single biggest launch that CNN has had since Ted Turner launched the network in June of 1980.” The comparison isn’t accidental. CNN+ is meant to be the next era of CNN, and to eventually replace it when it dies its natural death on cable.
So much for that.
CNN+ has been shut down after just one month which means that CNN has no future.