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The news for Disney just keeps getting worse. The Marvels bombed badly and Wish is performing poorly. This comes on the heels of a long series of disasters like Strange World and the Little Mermaid live action remake. Not to mention the Indy movie.
Recently Disney disclosed that wokeness was a business risk.
“Generally, our revenues and profitability are adversely impacted when our entertainment offerings and products, as well as our methods to make our offerings and products available to consumers, do not achieve sufficient consumer acceptance. Further, consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands.”
That is an admission that Disney’s efforts to “achieve certain of our environmental and social goals” are harming its profitability.
Now CEO Bob Iger is admitting that wokeness has been a financial disaster.
Disney Chief Executive Officer Bob Iger said Wednesday he will no longer tolerate his company’s partners and creative team prioritizing messaging over storytelling.
“Creators lost sight of what their No. 1 objective needed to be,” Iger said at the DealBook Summit in New York on Wednesday. “We have to entertain first. It’s not about messages.”
To respond with a movie quote…
“I’m shocked, shocked, to find that gambling is going on in here.”
Iger oversaw the ‘wokening’ of Disney. He had the vision to take Disney from a struggling company and turn it into a massively profitable giant. But he was also a leftist and he took a company that had generally been apolitical and made it woke. He was far from alone in the industry, but the shift was controversial since Disney controlled so much culture aimed at kids and managed to take over beloved franchises. It wasn’t all that long ago that he was flirting with a presidential run, but then things changed.
Now Iger wants to blame things on Bob Chapek: the guy he ousted.
Iger said Disney’s prioritization of messaging over storytelling peaked “while [he] was gone” in 2022, alluding to the 11 months he left his job as Disney’s executive chairman. Iger had been in charge of “creative endeavors” in 2020 and 2021, even while Bob Chapek ran the company as CEO.
“We have entertained with values and with having a positive impact on the world in many different ways. ‘Black Panther’ is a great example of that,” Iger said. “I like being able to entertain if you can infuse it with positive messages and have a good impact on the world. Fantastic. But that should not be the objective. When I came back, what I have really tried to do is to return to our roots.”
This is historical revisionism and the idea that anyone believes it shows that lying works. Let’s flash back to the Iger-Chapek transition.
Disney’s CEO transition from Bob Iger to Bob Chapek marked a shift from an outspoken, famous CEO with political ambitions, to a largely unfamiliar name whose politics remain a mystery. This week, we got a glimpse at how Chapek’s Disney might respond to the world’s tumultuous political climate.
On Monday, Chapek spoke about, but did not condemn, Florida’s controversial “Don’t Say Gay” bill, saying that corporate statements are counterproductive and undermine “more effective ways” to implement change.
That’s a very different response from Iger’s, who was vocal about his opposition to the bill, and who tweeted in February that it would “put vulnerable, young LGBTQ people in jeopardy.”
Chapek’s problem was that he was weak. It’s why Iger was able to oust him and why leftists at the company were able to bully him into a fight with Gov. DeSantis.
Now Iger wants to blame the company’s wokeness on 11 months of Chapek being on the job. The question is will Disney change?
Entertainment ahead of messaging is a good strategy. Mostly though Iger is trying to reassure investors that he can turn Disney around. And it may not work.
Activist investor Nelson Peltz’s Trian Fund Management said in a statement Thursday it will move forward with an effort to nominate new directors to the Disney board, concluding that “investor confidence is low, key strategic questions loom, and even Disney’s CEO is acknowledging that the Company’s challenges are greater than previously believed.”
Disney bet everything on becoming the king of streaming with its massive amount of precious IP. But woke productions thinned out the fanbases for many of them and parents have been dumping Disney over its inappropriate content for kids. And trying to become Netflix was a dead end anyway.
Iger helped make Disney a monster, but the car has been driven into the ditch. Wokeness is not the only problem, but it did burn down Disney’s brand. And if Iger can’t convince Apple, a company nearly as directionless and overvalued as it, to do some sort of deal, the axe may be waiting.
And then maybe Disney can entertain instead of indoctrinate.
Iger is a leftist nob of the highest order (just ask Elon Musk) and with that mantle comes priorities. Being a leftist first and a CEO second, blaming others for his WOKE mistakes is, of course, job one. Blaming others also attempts to reshape public opinion. “Maybe they’ll give up their messaging movies now.” I’m sorry to say but, true leftists don’t do that. Neither will Bob.
This is where the CEO part of the job comes into play. Infusing entertainment with “positive messages” (which is Orwellian NEWSPEAK if ever there was any) as he calls it has probably become sloppy in his mind. The messaging hasn’t been hidden properly, but rather, directly in our faces…and that will be his focus.
‘Dumbo’ is gone and we have to face that. Disney products will remain WOKE as long as there is a Disney. In fact, they will undoubtedly become more subversive than ever before, with deeply hidden subliminal messaging that might not be picked up on the first viewing…but that’s the idea. You have to get the product into people’s hands first (and make that sale, right Mr CEO?) and the message can seep in later.
Thanks, but no thanks.
Iger isn’t even the person who inserts “woke” filth into Disney movies although he may have final approval, I don’t know. It’s some black broad, I don’t remember her job title. I saw her on TV gloating and smirking about inserting as much of that anti-family filth as possible.
I have no idea who put trannies in Disney World but Iger obviously approves of it.
In his long winded, blowhard way, Iger basically said “go woke, go broke, Like Trump and Greenfield said but I notice he gave no indication that “woke” program. He said he would infuse it into Disney entertainment, although he used the disingenuous and utterly false term “positive” as a euphemism for “woke.”
He claimed “The Black Panther” had “a positive impact on the world” and while it wasn’t subversive in a bad way, it was definitely “woke.” The original comic book version of a fictional black African country of Wakanda which had technology superior to America’s set up the “wokeness” but DC/Marvel took that to ridiculous lengths and made it so super scientific it might as well have been a country twenty thousand years in the future. And the villain, Eric Killmonger, spewed the standard racist black and left-wing white bullshit about Oakland and cities like it are shit holes because the government doesn’t fund it enough, and at the end Wakanda provided assistance because, y’now, all gutter criminals need to behave is free cash and services.
I’ll give the movie credit though, it did have a Wakandan character who warned that immigrants from places like Oakland bring their problems with them.
Expect plenty more “woke” garbage from Disney.
You got that right!
Apparently, every day is “gay” day at Disney World. And yet the “breeders” (biological parents, in gay-speak) stand in long lines and pay top dollar to subject their children to Disney’s version of kiddy porn. Why? For the same reason that Jews vote for Jew-hating Democ-rats: Brainwashing by “woke” media.
And their last few films Strange World, Elemental’s and Wish have Bombed big time Its not looking well for them
“Wish” bombed so badly I never even heard of it until you listed it here. The only reason I’d heard of “Strange World” is because the news reported what a flop it was. The only reason I knew about “Elementals” is because I saw an advertisement on IMDB.
Disney is laboring in obscurity and financial failure with its contemptible and low quality movies nowadays. Even the animation is extremely sub par, even with the boon of CGI. None of the faces of the characters look remotely human, unlike the hand illustrated ones every of its movies up through “The Jungle Book,” the last Disney made in Walt’s lifetime.
Like all leftist perverts Eiger speaks in bafflegab instead of clear English. But he and Disney are in favor of pedophlia and grooming of innocent children for their sexual enslavement. He wants to kill American and its children.
Spot on…and how did the Key players get in position…Proxy Board votes by a few big 401(k) managers and others
“. . .infuse it with positive messages. . .” There is the tell. One man’s positive message is another’man’s propaganda. Good writers don’t infuse. They tell stories that illuminate the human condition. And if they’re very good writers, they’re stories that everyone can relate to.
Yes, that’s what Walt insisted on when he was alive. Movies that were timeless. Even the social themes were timeless, such as yearning, companionship, bravery, sacrifice, kindness, etc.
“Woke” social themes are not only transitory but detested by the vast majority
Many “rich and powerful” become rich and powerful perverts and want to foist their perversion on the rest of our culture. Iger was one. He was in a position to do it, so he did.
CEO’s of Omaha Steaks and Allen Bros. donated 97-98% to the democrat cause. And the powers -that-be want to put an end to our consuming of animals. I thought you had to be smart to run a company?
“We have to entertain first. It’s not about messages.”
This statement is a JOKE. They’ve been inserting subliminal messages from day one, That man lied straight to your face.