It might have been somewhat more honest if it had substituted Anti-Jewish.

The Forward is an old radical left-wing paper that is barely hanging on. The last time I saw any demographics for its readership, they were the highest age group of any major Jewish paper. Not that the Forward was ever Jewish. It was radically secularist targeting Jews.

Now much like HIAS, the Hebrew Immigrant Aid Society, it’s dropping the Jewish part of the name.

Today, the paper relaunched its print product in a tabloid format—from a broadsheet—and an accompanying redesigned website will hit the Internet next week. It is also dropping the “Jewish” and “Daily” from its name, going from here on out as the Forward…

“This is much more than a cosmetic change,” said Jane Eisner, the Forward’s editor in chief. “It really grew out of a year and a half long process of trying to understand who we are, who are readers are, who are readers ought to to be.”

“What we know is that most American Jews today are living a very pluralistic life—there’s a lot of intermarriage and interfaith relationships,” Ms. Eisner, who was involved in putting out the survey, said. “It’s much, much different than the immigrant community that the Forward was founded to serve in 1897.”

Other changes are less noticeable, Ms. Eisner said, like making sure not to use Hebrew or religious words without explaining them so as not to alienate readers.

The end result is a very generic redesign that will preserve the paper’s traditional meanspirited attacks on Judaism and Israel while looking like a cheap knockoff of The New Republic.

Notably the paper drops the blue and white color scheme that is to Jews what the blue, white and gold is to Greeks, and now uses yellow as its color. Why yellow? I suppose it’s obvious.

But it’s a welcome change. Jews, actual Jews, don’t want The Forward and its left-wing radicals associated with our race and religion.