Hi. I saw your Facebook post. “I just don’t understand the Bud Light boycott,” you wrote. I’m writing to explain the Bud Light boycott to you.
Here’s the background: Dylan Mulvaney is a 26-year-old actor. His biggest role had been onstage, in The Book of Mormon, a “crass,” “slick and smutty,” “blatantly racist” musical that “profanes some serious articles of faith” – all quotes from professional reviews. It’s ironic that a man who would eventually claim victim status got his career start making fun of an inoffensive minority who had never done him any harm.
Mulvaney’s career plateaued, and in 2022, he began posting TikTok videos documenting, as he put it, his transition into a “girl.” Note the word “girl.” You can watch Mulvaney playacting at being a six-year-old girl in this video. His schtick clicked with the Barnum and Bailey sideshow audience, and with those who see no need to respect societal taboos between adult men and little girls. Suddenly the obscure actor was world famous.
Oh, by the way, Judy. About that word “actor.” Some years back people decided it was “sexist” to refer to, say, Meryl Streep as an “actress,” because, of course, “actress” refers specifically to women who act. Nowadays you have to refer to Streep and her female peers as “actors,” somehow honoring them by referring to them using a word previously coded as male. Me, I don’t think it honors women to apply to them a word that previously applied to men, but hey.
Even though the word “actress” has been memory-holed to the outer limits of the un-Woke, guess what word the Woke use to refer to Mulvaney? That’s right. He’s an “actress.” The word “actress” has been resurrected and restored to Woke acceptability, but only if you use it to refer to an adult man who identifies as a six-year-old girl.
Not everyone was thrilled by Mulvaney. Women said that Mulvaney was mocking women by playacting stereotypes of women. He presents girls as stupid, helpless, superficial, fearful, vain, frivolous, in need of rescue, and obsessed with hair and makeup. For example, in high heels and minimal clothing, he runs in terror from a dragonfly, begging to be rescued, and he falls down and flails on the ground. In another video, he says that he loves hair extensions – a kind of wig – so much, that when he is wearing them, “I don’t know my own name. I don’t know where I live.” Mulvaney plays with Barbie dolls. He sings “Normalize the bulge,” insisting that his penis is a woman’s organ. I am a woman, he insists, but “I don’t have a Barbie pocket,” his term for a vagina. He insists that people must not “stare at” his “woman’s crotch” even though he displays his “bulge.” If you disagree, you are a hater and must be punished.
Some trans-identified people also found Mulvaney offensive. Blair White is a man who identifies as a woman. White rakes Mulvaney over the coals in a lengthy, no-holds-barred critique, here. He says that when he first saw Mulvaney, he thought Mulvaney was a transphobe doing everything he could to belittle and stereotype trans people.
Once he realized that Mulvaney was in fact a man who claimed to have turned into a girl, White says that he recognized that Mulvaney was acting out “woman-face,” that is, a gender version of minstrel show blackface, in which white performers pretend to be black. “It’s as if Dylan googled offensive stereotypes about women and did a video for each.” Mulvaney, White says, “mansplains to women what it is to be a woman.”
In the past, White says, trans people wanted to integrate into society. Now, trans extremists like Mulvaney adopt an adversarial relationship with the rest of society. They demand access to women’s spaces and children’s bodies and souls and announce “Disagree with me and you are a hater who must be punished.” Such extremists, White argues, pose a threat to women and children. “Forcing people to use female pronouns with your dick hanging out is South Park level behavior … I don’t want this weirdo representing trans people, least of all at the White House.”
Mulvaney doesn’t just insist he is a “girl.” With equal vehemence, Mulvaney insists that he is a victim. Mulvaney constantly harps on how “transphobes” want to “hurt” and victimize him, even though he is “pure” and “nice” and never ceases his rictus smile. Mulvaney has, smilingly, threatened women who refuse to acknowledge him as a “girl” “so hot I could steal your husband.”
You – and this “you” is anyone who denies that he is a “girl” – are “actively trying to harm us trans humans, especially trans children,” he announces, through the rigid teeth of his phony smile. Mulvaney, in his own mind, is a Christ figure, hanging on the cross of transphobia, pierced by transphobic nails; even as he squirms from the transphobic lash, he looks like Audrey Hepburn in Breakfast at Tiffany’s.
How, in Mulvaney’s paranoid, entitled, masochistic fantasies, do we wish to harm him? We harm him by upholding women’s rights to exclusive access to women’s sports, changing rooms, prisons, and domestic violence shelters. And also, we are “harming” him by supporting laws that prevent money-hungry medical professionals from castrating and performing mastectomies on underage children. Transing kids, you see, Judy, is a “big moneymaker” for surgeons, hospitals, and the pharmaceutical industry. Each transed kid is a lifelong customer.
The laws for which Mulvaney advocates, under the rubric of “gender affirming care,” would forbid adult professionals, or even parents, from saying to a child, “You are a boy, not a girl, and in time you will grow into comfort with your body.” Statistics show that most kids who experience gender dysphoria eventually do grow out of it; see here. A caring adult stating this helpful, objective reality to a mentally confused child, to Mulvaney, is “violence,” “hate,” and “harm.” And should be punished, and outlawed.
What else can’t we say, under the rubric of “gender affirming care”? Jamie Reed, a former professional in transing kids, became a whistleblower. She is exposing the real harm her institute was doing to children, under the benign-sounding policy of “gender affirming care.” She and her colleagues were forbidden to say, “I have concern about a patient.” See her story here.
Trans extremism’s refusal to allow any speech that departs from trans extremist ideology is not limited to medical institutions. Teachers are fired for using non-trans pronouns. Books are banned because they report objective facts that do not agree with trans extremist fantasies. Chase Strangio, a leading trans extremist, vowed to disappear books like Irreversible Damage by Abigail Shrier. “Stopping the circulation of this book and these ideas is 100% the hill I will die on,” Strangio tweeted. She is deputy director at the ironically named “American Civil Liberties Union.”
Mulvaney’s passive-aggressive, martyr smile is part of a larger campaign that includes violent assaults. Kellie-Jay Keen Minshull, in New Zealand, Riley Gaines, in the US, and Maria MacLachlan, in London, are a few of the women who have been violently assaulted by men who identify as women. All three assaults have been videorecorded. Trans extremists assaults on others usually seem to follow the male-beating-up-on-female pattern. In 2015, though, Zoey Tur, a man who identifies as a woman, and who has a lengthy history of beating his wife and daughter, threatened to send the smaller Ben Shapiro “home in an ambulance,” because Shapiro used the pronoun “he” in reference to Tur.
On March 27, 2023, a trans-identified shooter killed six at a Christian school in Nashville. Initial police reports indicated that there was a manifesto that suggested that the school’s Christian identity and the shooter’s trans identity played a role in the shooting. On March 31, 2023, William Whitworth, a male who identifies as female, was arrested. He planned mass shootings at schools and churches.
You may be thinking, “How did we get from an adult man playing with Barbie dolls to mass shootings?” The point here is that Dylan Mulvaney insists he is a victim. Among trans extremists, victim status is used to justify violence. Trans extremism is not a non-violent movement. “Kill all TERFs” has been a trans extremist slogan for a decade.
In October, 2022, Mulvaney, whose only claim to fame is making videos on his “transition” to being a girl, spoke with Joe Biden at the White House. “God love ya,” Biden croak-whispered to Mulvaney.
Again, Mulvaney harped on his victim status. Men who identify as women “are being murdered at an alarming rate,” he claimed. His claim is false.
Mulvaney spoke in favor of the transing of children. Without legislation mandating “gender affirming care” extremists claim, there will be an epidemic of child suicides. In fact, laws making it easier for young people to access “gender affirming care” do not lower suicide rates, and they may increase suicides. A recent review of numerous studies in various countries shows that the entire “gender affirming care” approach for young people lacks rigorous scientific support – see here.
In response to Mulvaney, Biden said that nobody should have the right, morally or legally, to ban the surgical castration and breast removal of underage children.
Further, men who identify as women are victimized “more than any other group of people,” Biden falsely insisted, finger raised. Biden was not telling the truth. Statistics show that Jews, for example, are disproportionately victimized in hate crimes. Worldwide, Christians make up the largest number of those persecuted for their religion. In spite of this, trans extremists regularly spread virulent hate speech against Christians. All women – real women, not Mulvaneys – every day live with the reality of gender-based violence.
These objective facts do not play any role in Mulvaney’s rhetoric. It should not be surprising that a man who insists that he is a girl, and that his penis is a woman’s organ, should eliminate objective reality in his policy recommendations to the US president. It is as important to Mulvaney and other trans extremists to declare themselves victims, above all rational debate and criticism, as it is to declare themselves a sex that they manifestly are not.
“People fear what they don’t know,” Biden croak-whispered. “It’s a lack of exposure,” he said, in an inadvertent irony. In fact women who have been exposed to male genitals in women’s changing rooms have repeatedly protested that “exposure.” See for example, the women forced to swim against Lia Thomas, who exposed his penis to them in their women’s locker room, and women at the Wi Spa and the Santee YMCA. Any reservations about trans extremism are the result of “pure hyperbole,” Biden insists, again, given standard trans extremist rhetoric about “trans genocide,” any mention of “hyperbole” is unintentionally ironic.
On April 1, 2023, Mulvaney released a video featuring a can he had received from Anheuser Busch. Mulvaney’s face appeared on a can of Bud Light. Mulvaney brings up March Madness, a reference to basketball competitions. Mulvaney pretends that he doesn’t know what March Madness is – because girls are too stupid to understand sports. In another video, Mulvaney dances in a bubble bath while drinking Bud Light. Again, Mulvaney’s take on what constitutes “girl” identity is taking a bubble bath while wearing a full face of makeup, an elaborate hairdo, and gold jewelry.
In response to these videos, a boycott of Bud Light began. Judy, you are not alone. A lot of people are saying that they don’t understand the Bud Light boycott. CNN’s Don Lemon said, “So what if someone who is transgender drinks Bud Light? How does that affect you? What does it matter? I don’t really get it.” It’s “crazy,” “ridiculous” Lemon said.
Howard Stern was “dumbfounded.” “I thought there must be a piece of the story that I’m missing .. I’m not bothered by gay people or transsexual people. They don’t impact my life, they don’t hurt my life … You wanna be a woman? Be a woman. You wanna be a dude? Be a dude. Be whatever you f—ing want … As long as you ain’t hurting anybody, I’m on your team … I wish I could call Kid Rock … just tell me ‘Why are you so upset about this? How is this hurtful?'”
Joe Rogan asked, “What the f— is this? This is silly … How is that the big deal? … I think it’s goofy because I think that person’s [Mulvaney] goofy … But if you want to hire a goofy person, who gives a s–t? It’s kinda hilarious when somebody says ‘365 days of womanhood.’ … It’s also just a can with that person’s face on it.”
On The View, Whoopi Goldberg said, “What are you so angry about?”
Not just famous people have been saying that they “don’t understand.” I’m finding a lot of “I don’t understand” posts by average folks on social media.
Here’s the thing, though, Judy. And here’s what I’m trying to explain to you. You and all the other folks insisting that you don’t understand the Bud Light boycott always follow up by revealing that you do understand. You understand us exactly.
You understand that people like me, who support the Bud Light boycott, are
living in flyover country.
You said all these things, Judy. Right after you said, “I don’t understand,” you said that anyone who supports the Bud Light boycott is a MAGA redneck. I tried to talk to you. I didn’t call you names. I was civil. You deleted my post.
Nothing we say is worth hearing. We can’t tell you what we think or feel or value or work for or believe in. People like, you, so-called “liberals,” erase us and silence us with every word you speak. Your approach is, “Shut up you redneck. You don’t get to tell us what you think. We tell you what you think.”
I just tried to talk to a Facebook poster who opposes the Bud Light boycott. I was brief, civil, and polite. He responded, and this is a direct quote, that I “obviously” believe that “the earth is flat, the moon landing was faked and Trump is still the president.” He “doesn’t understand” the boycott. But he does. He understands it 100%. It’s the product of people who believe that the earth is flat, etc.
Ben Shapiro, an Orthodox Jew, supports the boycott; he’s a Christian fascist. Blair White is a man who identifies as a trans woman; he’s a transphobe; so is Caitlyn Jenner, another man who identifies as a trans woman. Jenner has repeatedly criticized Mulvaney. Oh, the transphobia.
Dylan Mulvaney is a social media superstar who pushes the transing of children – he pushed it in the White House, while talking face-to-face with Joe Biden. Psychologist Dr. Erica Anderson has said that children are transing because of “peers and social media.” Social media like that produced by Mulvaney. “It’s gone too far,” said Anderson. “What happens when the perfect storm — of social isolation, exponentially increased consumption of social media, the popularity of alternative identities — affects the actual development of individual kids?” Of course Dr. Anderson is just another transphobe who believes that the earth is flat. Dr. Anderson is also a man who identifies as a trans woman and his career is to provide transition services. Oh but he’s a transphobe.
The crew on The View shouted and literally bared their teeth – I mean they looked like animals trying to bite their enemy to death. Screaming, teeth-baring Whoopi Goldberg said she could not understand why people are boycotting Bud Light. Then she revealed that, yes, she really did understand. It was because of all of the horrible things I listed above. Those evil redneck Christian fascists.
Goldberg said that the man’s name was “Dylan McDermott.” Dylan McDermott is actually a very hot actor. Goldberg didn’t even know Dylan Mulvaney’s name. Oh, but Goldberg is not just an expert, she is a moral superior.
Goldberg voiced the “I don’t understand” rhetorical ploy. “What are you so angry about?” But then she went on to clarify that she absolutely did understand. She blamed a “conservative backlash” for “destroying Bud Light in various stupid ways.” “Beer does not have a – it’s not a Democrat or a Republican. It doesn’t have a belief system. It’s just beer!” she helpfully explained to us stupid rednecks. She also threatened Anheuser Busch. “Don’t let them scare you. Let us scare you.”
Haters travel in packs, in mobs. Goldberg’s team on The View nodded and backed up everything she said. There was no peep of challenge. There were no alternative points of view. “I don’t understand” is somehow never followed up with an acknowledgement that we’ve been trying to explain our opposition to trans extremism to you for years. The View’s cast could support “Dylan McDermott” as Bud Light “spokes-girl” without ever being introduced to a thought that did not agree with their own.
Sunny Hostin said, “This country is highly transphobic.”
See what I mean? If The View represented any kind of exchange of ideas, someone would have immediately said to Hostin, “Compared to what? Where else on planet earth is better for trans people? And how exactly is American transphobia expressed? What about the teachers who have been fired for declining to use trans-demanded pronouns? What about the women who have been physically assaulted because they believe in, for example, women only sporting competitions or women’s only changing rooms? What about the parents who lose custody because they do not support their child’s insistence on a new gender identity? What about the Virginia girl raped in a high school bathroom by a boy in a dress? Her dad was assaulted, arrested, and nationally humiliated. Merrick Garland, the nation’s attorney general, directed the FBI to investigate concerned parents as terrorists. Are all of these really expressions of how ‘highly transphobic’ ‘this country’ is?” No one asked Hostin any of these questions.
“Trans rights are under attack all over the place,” she continued. “This is a Belgian company. That’s why it’s so dumb to me.”
Ana Navarro said, “Republicans are using LGBT. This paranoia, building this fear, building this stress that your kids are going to turn into whatever if they see an influencer posting. In the meantime, the NRA are having their convention. Six year olds are playing with guns.”
Judy, my friend, Trump supporters are criticized for a rhetorical ploy called “whataboutism.” It’s a way to change the subject. Ana Navarro and other supporters of Bud Light’s choice of representative are engaging in whataboutism. “Man who insists he’s a girl on a beer can? Oh yeah? What about guns / world poverty / name the problem.”
Yeah, guns and world poverty are problems all right. But right now we are talking about trans extremism. Let’s lose the whataboutism. Let’s focus on one issue at a time.
Navarro’s insistence that kids transitioning because of internet influencers as a problem that only “paranoid” “dumb” “Republicans” are “building” reminds me of the Democrats’ insistence that violent crime is only a problem imagined by Republicans. That idea hurt Democrats at the polls in 2022. I wonder how trans extremism will affect Democrats long-term.
Commenting on the Bud Light controversy, Bill Maher said that Americans do not like the trans agenda “that has real world consequences on themselves and on their children” “shoved down their throats.” Trans extremism does not allow for discussion of alternate points of view, any more than the mob on The View. “You have to accept everything they say or you’re a bigot and you are shouted down” Maher said. Maher is a liberal. He donated a million dollars to Barack Obama. He has repeatedly warned Democrats that their embrace of trans extremism costs votes. He is correct. If I lived in California, even if she were running against a mud fence, I would not vote for Democrat Katie Porter. Days after Riley Gaines was beaten and kidnapped by trans extremists, Porter bashed Gaines on national TV, and supported men competing against women in sports.
Navarro scoffed at the idea that social media, social media like Dylan Mulvaney’s short videos, has the power to encourage children to identify as trans. Navarro’s ridicule is reflected by many who “don’t understand” – but really do understand – the Bud Light boycott.
Their scoffing is vicious. Watch detransitioner videos. Young people who underwent castration or double mastectomies and came to recognize these surgeries as the biggest mistakes of their lives state in no uncertain terms that they were brainwashed by social media’s hard sell of trans. Here are some samples of the real world impact of videos like Mulvaney’s on children’s lives: here, here, here, here. If you don’t cry while watching these videos, if you don’t feel like punching the wall, I don’t want to know you.
As I write these words, a story has just broken. Jacob Stevens. Thirteen-years-old. From Ohio. In his photo, he is freckle faced and smiling on a sunny porch. In another photo, he is in a football uniform, looking determined, for all his young years. In his final photo, there are electrodes taped to his forehead. Tubes protrude from his mouth. An IV is taped to his arm. His chest is the chest of a child. Flat, white, no visible musculature. He’s dead. He took a “TikTok challenge” to take numerous Benadryl tablets.
We tried to explain all this to you. Every detail of what I wrote above. Mulvaney’s misogyny. The danger of social contagion among lost youth rattling around a culture that has abandoned its foundations, who turn to the internet for their needs as if it were a giant teat. The overt, usually misogynist violence of trans extremism. Trans extremism’s demonization of civil discourse and objective facts.
Judy, you refused to hear us. In place of our words, you put your own words:
living in flyover country.
And there’s more you refused to hear. You’ve been refusing to hear this for a long time. Our society has turned on white men. White men, especially blue-collar white men, are the safe group to stereotype, ridicule, and demonize. “White man” is actually an insult, as well as a punchline. You could just walk onstage on the Bill Maher show or the Daily Show or any given Netflix comedy special and just say the words “white men” and the audience would laugh. You know it’s true.
Who drinks Bud Light? A lot of white men. Alissa Heinerscheid, VP of marketing at Bud Light, said that Bud Light is “fratty” and “out of touch” and it needed to “evolve” to “inclusivity.”
We know what Heinerscheid is implying. A TikTok video says the quiet part out loud. Soogia1, an Asian woman, maybe Asian-American, I don’t know, said the following. Her full text is worth quoting.
“It really tickles me watching these men pour their bud lights down the sink … or drive over them with their trucks. Or pew pew them with f—ing assault rifles. Pew, pew, pew. Pew, pew, pew. Do you really think that Anheuser Busch with all the research that they do and the millions of dollars that they sink into marketing, didn’t calculate and account for you to have a temper tantrum and drop off as customers? They knew exactly what they were doing. They know that Gen Z … are starting to get to drinking age. They know that Gen Z is far more enlightened and accepting and woke … [they] embrace the LGBTQ community. Sacrificing you? No brainer. Anheuser Busch are playing the long game by aligning their views with their future customers’ views. So it’s not really you boycotting them more than them being willing to disregard you and leave you behind. Pew pewing beer cans? What’s wrong with you?”
Soogia1’s gleeful contempt for white men answers the question you and other liberals like you have been pretending to ask, Judy. “I don’t understand the Bud Light boycott.” Oh, but you would have no problem understanding a boycott if a black-identified brand selected Rachel Dolezal as representative. Contempt for black people is bad. You understand the Chick-Fil-A boycott. A Christian-owned company? Of course Wokesters like yourself feel righteous about that. You completely understood when Aunt Jemima had to remove a real black woman’s face from their product, and Uncle Ben’s had to eliminate Uncle Ben. You understand when Land O Lakes butter “removed the Indian and kept the land.”
Judy, like all the Woke, you support boycotts of brands whom you perceive as belittling human beings you endow with human worth. A brand insulting blue-collar white men? You understand that just perfectly.
Danusha Goska is the author of God through Binoculars: A Hitchhiker at a Monastery.