(/sites/default/files/uploads/2014/12/netanyahu2.jpg)Burson-Marsteller – one of the world’s largest PR firms – who refused to represent Israel, yet accepted Muslim Brotherhood as a client recently issued its annual Twiplomacy study. As they explain the study, “World leaders vie for attention, connections and followers on Twitter.” Social media of course continues to grow worldwide.
To no surprise, their study basically reveals that Israel’s Prime Minister Benjamin Netanyahu is a world leader with a very keen understanding of how media and influence works. Some years ago, Prime Minister Netanyahu reportedly said in an interview that the two main enemies facing Israel are The New York Times and Israeli newspaper Haaretz. “They set the agenda for an anti-Israel campaign all over the world. Journalists read these publications every morning and base their news stories … on what they read in the New York Times and Haaretz.”
Indeed, the “Twiplomacy study” revealed that for world leaders, The New York Times is the single most popular news source on Twitter – and Haaretz is the most-followed Israeli news source on Twitter amongst world leaders. Both of these media outlets are virulently opposed to Israel’s policies.
The journalists most followed by world-leaders should also be concerning to Israel supporters. The most-followed journalist by world leaders is CNN anchor Christiane Amanpour, whom many consider virulenty anti-Israel. Glenn Beck has called Amanpour “anti-Western,” “anti-Jew” and media watchdog organization CAMERA has called her a “frequent Israel basher.”
The 2nd most-followed journalist by world leaders on Twitter goes to another CNN anchor, Fareed Zakaria, who last year asked the Israeli Ambassador to the United States why Israel needs to be a Jewish state. Rounding out the top 5 comes NYT Columnists #3 Nicholas Kristof, #4 Paul Krugman (who has written that the policies of the current “narrow minded” Israeli government “are basically a gradual long-run form of national suicide”), and perpetual Anti-Israel critic Uncle Tom Friedman. (In 2011, Friedman described the Israeli government as “drunk,” “out of touch” and “in-bred,” and wrote that congressional ovations for Prime Minister Netanyahu were “bought and paid for by the Israel lobby.”)
The media is unabashedly Anti-Israel – and undoubtedly affects world policies.
Ze’ev Jabotinsky, the Zionist prophet some years ago noted,
Who were the first to teach us to always interfere in matters that are not ours, to judge people and nations, even though we were never chosen for the position of judge? The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—‘Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.
Media bias hurts Israel – and anyone with the ability to influence media to tell the truth should do all they can to help improve Israel’s image.
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