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[Editor’s note: Make sure to read Robert Spencer’s masterpiece contributions in Jamie Glazov’s new book: Obama’s True Legacy: How He Transformed America.]
Tranheuser-Busch — oh, sorry, that’s Anheuser-Busch — is panicking. Sales of Bud Light have been in the gutter ever since it presented the ubiquitous fingernails-on-chalkboard fake woman Dylan Mulvaney as the new face of the brand, and there is no sign that the alleged beer will break out of its nosedive anytime soon. And so now, Anheuser-Busch’s obediently woke but desperate marketing wonks are giving the stuff away, offering a $20 rebate on a $19.98 case of Bud Light. Can patriots be bought for two cents and some watery beer? We shall see.
Meanwhile, if a couple of pennies isn’t inducement enough to get the guys who used to drink Bud Light to go back to what has now been dubbed the “tranny fluid,” Anheuser-Busch has decided to have Bud Light imitate Mulvaney and make its own transition: its familiar blue bottles will soon give way to camouflage packaging. One can picture the cynical millennial marketing team saying, “That’ll bring those redneck rubes back. They love the military and war.” Bud Light might as well put up billboards nationwide saying, “Please, patriots, don’t be angry, even though we haven’t apologized, and buy our beer again!” But the beer baron’s cynicism and desperation are palpable.
The New York Post reported Wednesday that “a Bud Light seller apparently stuck with too many cases of the unsold brew in the wake of the company’s Dylan Mulvaney fiasco is offering $20 rebates on purchases of a $19.98 case of beer.” The Post added: “A photo posted to social media shows stacks of 24-can cases of Bud Light with a promo taped to them touting a full rebate from the unidentified beer vendor.”
One Twitter user, former heavyweight boxer Ed Latimore, tweeted a photo showing how beer drinkers could get paid two cents by Anheuser-Busch for taking a case of Bud Light off their hands. Latimore observed: “Things can’t be going great if they’re basically giving it away…” Another Twitter user responded: “Judging by the stock on that shelf, they can’t even do that.”
Indeed. The Post noted that “nationwide retail sales of the brand were down 23.6% versus a year ago in the week ending May 6 — its fifth straight week of declines, according to Bump Williams Consulting and NielsenIQ data.” And it’s not only Bud Light. Budweiser is “down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.”
Meanwhile, the Post reported Tuesday that panicked Anheuser-Busch top dogs last week “held a meeting at its US headquarters in St. Louis with distributors to discuss its strategy for dealing with the backlash.” One plan these geniuses came up with was “a temporary redesign of its Budweiser and Bud Light aluminum bottles.” This will involve producing bottles “with a camouflage print and images of the ‘Folds of Honor’ program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders.”
This is apparently designed to demonstrate that Bud Light is not the Drag Queen of Beers and that the brand is just as supportive of patriots as it is of deluded men pretending to be women such as Dylan Mulvaney. But as the Anheuser-Busch executives came up on this, they must have had an uneasy feeling: it’s unlikely to work.
This is because Bud Light has become a cultural joke. On Tuesday, Outkick tweeted: “The Oakland A’s announced attendance on Monday night was the lowest figure for a game in Oakland since the 1970’s, and one of the lowest numbers in MLB history And video from the game shows even that estimate may have been too high.” One of the first responses was “Was it free Bud Light night?” Maybe Bud Light will eventually right the ship and regain its former preeminence, but it seems doubtful. Not only are customers fleeing the brand, but it has become the veritable poster child of the adage “Go woke, go broke,” and walking around with a Bud Light has become a public endorsement of the transgender madness and the Left’s relentless efforts to false us all to accept their fantasies and delusions.
Unless you’re slightly to the Left of Angela Davis, you don’t want to be seen in public with a Bud Light these days. And the people who are slightly to the Left of Angela Davis generally shun Bud Light as a beer of those fictional people who so dominate their delusions and illusions about the world, white supremacist redneck yahoos who voted for Trump. Here’s my two cents, if not the two cents Anheuser-Busch will give you for drinking its swill: Bud Light is going to keep nosediving.
I have said before and will say again: when Anheuser-Busch chose Dylan Mulvaney to be their spokesMAN to the transgender community, they showed their contempt for transgeders. Mulvaney’s idea of being a girl is wearing high heels and pretending to be terrified of dragonflies. They couldn’t find a transgender with a little decorum?
Sorry, all transgenders are insane … transgenderism is a sickness … mental illness at its worst …
I think Caitlyn Jenner could have summoned up a little decorum.
He’s actually rational, although obviously insane.
He was a ditzy attention ho when he was pretending to be a man (there’s a pathetic video out there of him hamming it up on “the Price Is Right”), and he still is now that he’s pretending to be a woman. It’s telling how many trannies think being ditzy or absurdly bitchy is what it is to be a woman. It’s really insulting to women.
Yeah, the worst misreading of their customer base ever.
It’s not misreading, it’s bullying.
They think they can bully us because they have succeeded in doing so.
Here we sit not having rectified an overtly fraudulent presidential election. A midterm election that was not much better. Our kids are sexualized in public schools and cut up in medical centers, Our culture is divided by their hatred of us. We’ve not corrected any of this.
Whodathunk we would object to a picture of an ugly skinny misogynistic mentally ill man who mocks women on beer cans.
It’s not bullying, Anheuser-Busch isn’t using force or intimidation against you. If anything Anheuser-Busch and other companies are being bullied and intimidated by the Leftists. The squeaky wheel gets the oil. Conservatives up to now haven’t squeaked at all.
But it’s more than that, the American businessmen’s guiding philosophy has been Pragmatism, altruism, and appeasement. Selling the rope to the communists today who will hang them with that rope tomorrow. Conservatives too are paralyzed by altruism.
“As a group, businessmen have been withdrawing for decades from the ideological battlefield, disarmed by the deadly combination of altruism and Pragmatism. Their public policy has consisted in appeasing, compromising and apologizing: appeasing their crudest, loudest antagonists; compromising with any attack, any lie, any insult; apologizing for their own existence. Abandoning the field of ideas to their enemies, they have been relying on lobbying, i.e., on private manipulations, on pull, on seeking momentary favors from government officials. Today, the last group one can expect to fight for capitalism is the capitalists.” – Ayn Rand
As usual you have it wrong. This has been nothing but a conservative boycott. From Kid Rock taking a machine gun to several cases of bud light, to Trans-heuser-Busch vendors at ball games unable to sell product, to inneffective Bud Light giveaways, to pallets of Bud Light at Costco gathering dust on the floor, this has been an organic conservative boycott.
You have no idea what you are talking about because you live in your Objectivist bubble wrap always whining about altruism.
“Misreading”?. They didn’t even try. It was vanilla flavor woke-ism.
Tranheuser Busch and InBev don’t care about profits as much as they’re committed to the woke agenda. In this, they’re no different than any other corporation, like the NFL and NBA, Disney, Fox., Gillette, and so many others. Such companies sacrifice profits for the woke religion, yet continue to exist to fulfill their destructive transformation of western civilization. Watching all this insanity unfold every day reveals our degenerate culture is too deranged to be viable any longer.
Altruism is the moral code of religion and sacrifice. Haven’t businessmen and all of us been taught that selfishness, making a selfish profit, seeking our own selfish benefit, pursuing our own selfish business, pursuing our own selfish happiness, is morally reprehensible, morally deplorable?
Aren’t we all taught from birth that altruism, self-sacrifice, self-denial, self-abnegation, self-immolation, for others is our highest, most noble, virtue and duty?
You are your tranny sister’s keeper, love your tranny as you love yourself, no love your tranny more than you love yourself.
When you hit rock bottom you really hit rock bottom. It is amazing the mental and social problems you have. The last sentence says it all about you. And you wonder why people reject your Objectivist religion.
We are taught a lot of things from birth, not just your predictable “mental case” list.
The article is not about you, altruism, religion, sacrifice, selfish profit, self denial, self-abnegation, self-immolation, whatever.
It is about average beer, Mulvaney and the failure of a European company to understand the American mind.
But, as Kyrianon said, you just had to scratch your daily “I hate Christians” itch. I hope there is a cream you can buy for that.
Few things are closer to a man’s heart than his beer 🙂
Or in my case, scotch. However I have been known to raise a Kilt Lifter now and then.
In fact I will buy a case of the Kilt to celebrate the D-Day anniversary. Several years ago I went to Normandy and managed to get a D-Day mug from a French restaurant in Port au Bessin. The owner was very generous. It’s now a tradition for me.
The carbs is beer are prolific. Whisky, on the other hand, has hardly any. In case you care.
Yes, I think most of us are sick of trannies being forced on us. They’re mentally ill, annoying and disgusting.
I’m pretty sure Transheimer Busch is based in St Louis, though. I went to Busch Gardens twice when I was a kid. I liked it. I don’t think I drank any beer though, because I was 7 and 8 years old.
AB-InBev-SA is a Belgian conglomerate. Sadly, one of their brands is Negra Modelo, one of the best mass-produced Mexican beers.
The Farce is strong in you today, 1138.
Interesting that the CEO of Inbev doesn’t have a Wikipedia page. The CEO is Brazilian, I wonder if his dad or granddad once wore a black uniform with a deaths head symbol?
Just as God knows all our secrets so. might our own government. This is why porn is so easily accessed and seemingly secret. They think we pretend to be above such behavior. We deserve what we get. Clean your own house. Porn has a victim and it may be looking at you in the mirror.
What does porn have to do with Transheimer Busch?
Are you kidding? LGBTQRSTUVWEIRDO is straight-up pornography.
Next, Target has to be “targeted.” Target has bought into the Transgender Industrial Complex that targets kids too.
As a former bartender & an average rural American, when the King of Beers decided to be the Queen, they alienated their customer base. Not one of them would be found with a can of “tranny fluid” in their hands even if they were giving it away. Dylan just doesn’t appeal to the rugged men who are the majority of their customers.
Watch them do what prophition failed to do
While our attention is diverted to tranny beer slops, Klaus Schwab is probably formulating WEF’s flagship dystopian beer: BUGS-LITE. Soon you vil alzo be trinking ze bugs!
To THX 1138: Your “rational self interest” is really irrational self exaltation. All attempts at an atheistic utopia have failed and will fail. It does not mater if it is atheistic Marxism or atheistic “objectiviem”, the denial of the Creator and Redeemer God will end in failure. It is irrational to believe, and it is a matter of subjective faith, that there is no Creator God, Atheistic evolutionism states that unintelligent, unguided, unreasoning “natural” processes created the universe. Supposedly, that which is nothing and without intelligence, created everything including man.
Fallen man will seek to deny there is an adequate cause for his own consciousness and reasoning capabilities, if he can just use his God given capabilities to willfully and unreasonably deny accountability to his Creator. That Jesus Christ died as a substitutionary sacrifice for their sins is scoffed at and ridiculed. The desire to exalt oneself above the God who desires the salvation of mankind through His beloved Son, Jesus Christ, will not end well. Jesus Christ, as the greatest of the prophets, predicted that the end of the present age would include the “great tribulation”, and His second coming to judge the world in righteousness. Only the repentant of mankind will be ready for the future and the end of the present age. If there is no revival of Christianity soon, the west and the world as a whole will accelerate toward its predicted end. It is high time to wake up and availed oneself of the mercy and love of God in Christ.
One day they pushed too far and awoke a sleeping giant. America is pushing back against the deviant fascist scum attempting to undermine our civilization and country.
We aren’t buying what you’re selling and that includes your watery beer. Good bye woke fascists, America is storming the beaches. We’ll do to you what we did to the Nazis, Italian fascists and Japanese.
You are going down in flames!
Yeah, Buttweiper is nasty beer. I don’t drink