This is what happens when celebrities have no self-awareness. But to be a celebrity is to have no self-awareness. Jumping on trendy causes because they’re trendy is the thing to do while assuming that no one will notice the obvious.

Judd Apatow, Mark Ruffalo, Jimmy Kimmel, Damon Lindelof, Adam McKay, Julianne Moore, Shonda Rhimes, Eli Roth, Mark Ruffalo, Amy Schumer, and John Glickman are among the first round of signatures for a petition calling for the film and TV industry to re-examine its influence on national gun violence in the U.S.

Most of this group makes bad comedy movies or occasionally bad dramas. Aside from Ruffalo, a solid part of the Marvel CG garbage factory, most of them don’t make action movies.

So it’s safe for them to sign this open letter.

“As America’s storytellers, our goal is primarily to entertain, but we also acknowledge that stories have the power to effect change. Cultural attitudes toward smoking, drunk driving, seatbelts, and marriage equality have all evolved due in large part to movies’ and TV’s influence. It’s time to take on gun safety.”

“We are not asking anyone to stop showing guns on screen. We are asking writers, directors and producers to be mindful of on-screen gun violence and model gun safety best practices. Let’s use our collective power for good.”

It’s like they’re cribbing from Team America World Police. 

But is this guy really the poster boy for responsible depictions of onscreen violence?

A gore merchant isn’t born, he’s made.

Consider the case of Eli Roth, whose gory, lucrative films are often described as “torture porn” or with an especially pungent new term: “gorno.” Friday, Roth’s latest, “Hostel: Part II,” will land in theaters with a splatter — the plot finds three nubile coeds trapped in an Eastern European sadism club, where fiends on vacation pay to slowly carve up strangers.

Of all the people no one needs a lecture from on the responsible depiction of violence, Roth might head the list.