Black Friday shopping splurges usually set new records and while the Cyber Monday numbers aren’t in yet, this is the first Black Friday drop.
Black Friday online sales tend to climb ever higher each year as people grow comfortable with shopping from home, but not this time around. Adobe estimates combined Black Friday and Thanksgiving Day internet sales saw their first ever overall year-over-year decline in 2021, dipping from $9 billion in 2020 to $8.9 billion. That’s not a calamitous drop, but Adobe saw it as a sign of shifting trends.
The media is trying to spin these numbers by claiming that more customers shopped for deals earlier. The problem with that spin is that it’s generally agreed that there were fewer deals this year and that 2019 Black Friday sales were in the $7.4 billion range.
UK’s Black Friday numbers appear to be breaking records.
Black Friday spending will be up by nearly a third (32%) compared to the same day in 2019, according to Nationwide’s predictions based on debit and credit card spend patterns.
The total spend will be around £362.6m ($484.2m), a 19% rise on last year’s spending of £305.6m.
People did do some shopping earlier, but that’s not because they were hunting deals, but because the government was handing out money and inflation hadn’t kicked in yet.
Biden ruined Black Friday, just like he ruined Thanksgiving, and just like he’s set to spoil Xmas.
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