It started with Confederate officers. It moved on to George Washington and Columbus. Now the intersectional lynch mob is coming for the cowboys.
“The world needs more cowboys,” the University of Wyoming says in a new marketing slogan.
But apparently not everyone agrees.
The slogan has drawn backlash from critics, including faculty members and Native American groups, who call the catchphrase sexist, racist and counterproductive to university recruitment – because it excludes women and people of color, Reuters reported.
I’m pretty sure people of color can be cowboys. And there are cowgirls.
The university’s mascot is a “cowboy” riding a bucking horse with hat in hand.
Why can’t it be an identity politics graduate clutching his thesis on queering Magnum PI? The world doesn’t need more cowboys. It needs more social justice crybullies.
“In a vacuum, the term ‘cowboy’ appears gender- and perhaps race-specific, but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,” university spokesman Chad Baldwin said, according to Reuters.
He said the university wants to “throw away” the stereotype of cowboys, updating what it means and looks like to be one.
Cowboys can also be adult Steven Universe fans wearing onesies throwing a tantrum at a die-in while protesting the existing of cowboys.
Christine Boggs, co-chair of the Committee on Women and People of Color at the university, told Reuters that she had no criticism of cowboys, since her father was one. But she pointed out that the committee’s 50 to 60 members were “very upset,” the Chronicle reported.
I hear there are lots of opening at Evergreen and Mizzou.
Leave a Reply