Award shows are like dinosaurs. They’re on the way out, but they haven’t quite died off yet. They’re lingering even though they have less reason for existence every year. You can see the desperation in Oscar’s face. And the Grammys are shaky too.
The live CBS show drew a 5.6 rating in the adult 18-49 demographic. That’s down just over 5% from last year’s previous demo low.
As for viewership, Sunday’s Grammys is pretty much even with last year’s show, pulling in 19.9 million total viewers, compared with 2018’s 19.8 million.
Michelle Obama kicked things off last night at the 61st Grammy Awards after some “Havana” sizzle, then Lady Gaga continued her Taylor Swift-shocked victory look tour and Ariana Grande won but very clearly wasn’t in the house.
And the Grammys were hoping to turn it around after Hillary Clinton’s appearance last year. But Michelle Obama didn’t deliver.
Maybe next year it can be Rep. Alexandria Ocasio Cortez or a squirrel.
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