The Washington Post, a troubled paper snapped up for a fortune by Jeff Bezos, turned around its operations by focusing on attacking President Trump under the banner Democracy Dies in Darkness.

That brand proved fiscally and politically successfully. So much so that Democrats have largely adopted the democracy brand while pushing to rig elections.

Now the Washington Post is rolling out a whole desk dedicated to those partisan battles.

The Washington Post is about to unveil a Democracy Desk to report on the front lines of battles over voting, access to the polls, and the people caught up in these fights.

I can’t begin to imagine who the targets of this will be.

MATEA GOLD: An effort by the sitting president and his allies to overturn the results of the election, and that campaign tested all the pressure points of our democratic system. Local canvassing boards, state lawmakers, federal officials and Congress itself, as we saw on January 6, when Congress came under violent assault. And it soon became clear that the January 6 attack was not the end of something, but rather the beginning.

FOLKENFLIK: So what Gold did, along with her new deputy, Phil Brooker, was create a democracy desk. And that is, they wanted to have people whose day-to-day job was to figure out these tests of democracy. They would have two new editors. They’re going to have six reporters, and that’s just to start. And they’re having people both at the home office in Washington and people scattered in Georgia, Arizona, the upper-Midwest – places like Wisconsin, Michigan, Pennsylvania. Why those states? Well, of course, those states were the most contested when it came to the results in the 2020 race.

MARTIN: Does this sound like a new approach?

FOLKENFLIK: It feels new to me, it feels like a shift, like – the best way or analogy I can think of is thinking about the way in which coverage has shifted on climate change over the years. Climate change coverage no longer covers the debate about whether it’s happening or not happening, extent it’s happening. It’s covering the consensus

The consensus being the wholly manufactured one coming out of the media’s own echo chambers which define their own partisan politics as the absolute truth and any dissent or disagreements as misinformation.

Beyond the word games, the Post is saying that it’s going to double down on partisan politics while disguising its political campaigns as a crusade for democracy. 

And hopefully score some more government contracts for Amazon.