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After Election Day, MSNBC viewership is down and the lifeboats are underway filled with rats. Or more aptly, Comcast is tiring of being in the TV business. It’s been left behind in the streaming wars and, much like AT&T before it, decided that maybe it doesn’t want to be tethered to a dying business.
Comcast is set to spin off its NBCUniversal cable television arm, as the industry continues to struggle with the emergence of streaming giants like Netflix and Amazon Prime.
The BBC understands that the plan – set to be announced on Wednesday – is to create a new company that will include channels such as MSNBC, CNBC, USA, E!, Syfy and the Golf Channel.
The Golf Channel too. Incredible. But also don’t forget Bravo and Oyxgen.
AT&T did this with Warners, deciding that it didn’t want to own, among other properties, CNN. But Warners had a much more appealing package than NBCU has with MSNBC and Bravo.
Bottom line though is that the media is dying as a for-profit enterprise. Their corporate owners don’t really want them and are looking to shed that whole part of the business. Not all that long ago, CNN and MSNBC were tethered to communications giants. Now they’re going to be spun off as channel packages. And what happens as the cable business declines? The ice floes are waiting.
mike rafone says
after that absolute blowout of an election where many people were caught off guard because they had been consistently told there was absolutely no way camel asshair could possibly lose, people are finally waking up to the fact that their favorite cable news outlets have been gaslighting and lying to them for years.
the death knell has officially sounded for the mainstream mockingbird media machine.
its a wrap.
Jeff Bargholz says
Ha HAW! Cable is for losers and MSDNC is the worst. Or was. Buh bye, losers. I’m going to watch my 200 free channels on my Samsung TV. LOSERS!!!!
Algorithmic Analyst says
It just struck me how the polls were wrong again. MSM kept saying how tight the race was that I subconsciously believed it, and spent a lot of time trying to figure my strategy in case Kamala won 🙂
What a big relief it was when Trump won. I kept waiting for the Democrats to come up with some miraculous last minute steal. I hardly believed it even after Trump had enough electoral votes.
Actually I’m still worried that the Democrats will find a way to steal it before Trump takes office.
Jeff Bargholz says
They’re going to try and assassinate him. I really worry about the guy. I feel bad and not just because I threw out my back the other day. In my sleep! 😛 Trump is in real danger.
Spurwing Plover says
Good Bye and Good Riddance to A-Mess-NBC the Lying Peacock Fake News
Chris Shugart says
Thanks for the report. Otherwise, I never would have known.