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MSNBC’s numbers turned catastrophic after the election.
FOX News Channel (FNC) commanded its highest-share of the cable news audience in network history across total day, holding 62% of the cable news audience during the historic election month, according to data from Nielsen Media Research.
FNC’s audience has risen 24% in primetime compared to year-to-date and the network now holds 73% of the cable news share as CNN (down 39%) and MSNBC (down 52%) have seen their audiences collapse to record lows in primetime.
Lefties appear to be unplugging.
Some inside the network view the decline in ratings as cyclic. After Trump was defeated by Joe Biden in November 2020, Fox News — the network most associated with the former president — briefly saw a decline in ratings. In January 2021, Fox attracted a smaller audience throughout the day than both MSNBC and CNN for the first time in 20 years. By the following month, however, Fox was back on top. MSNBC’s audience also declined after Trump’s victory in 2016.
There’s a belief inside MSNBC that exhausted, dispirited viewers will return in droves once Trump is inaugurated in January and begins taking executive orders and other actions. “I’ve heard from so many people that they just can’t watch the news,” one network veteran said. “I don’t want to watch the news. I don’t even want to read it.”
There was a whole lot of drama however after the 2020 election so FOX News viewers remained engage. Something similar happened to Democrats after the 2016 election when they retained viewers by challenging the election. Democrats for the moment are not doing it. The election is not really in dispute and lefties feel dispirited and broken. Republicans were in a somewhat similar place in 2012.
They may come back once the Left figures out how to brand its resistance, but for the moment the ‘resistance’ is struggling to get off the ground. The 2024 election struck many as a rebuff of everything that lefties had stood for and that the media predicted.
Gordon says
If you haven’t watched network news for awhile give it a try. It will be the most uninformative, asinine crap imaginable. I had occasion to do this recently and it was 10 times dumber than as I remembered. News by imbeciles and for imbeciles.
Randy says
I am a news junky. But after the 2020 election I stopped following what was in the national conversation because I just could not take it. As time past I went back to hitting the current events web sites and YouTube channels throughout the day.
My guess the same thing is happening with the Harris voters. In time they will be back and the MSM viewership will go back up.
Steve Kardas says
Televised MSM news is just another show for entertainment on TV with highly paid actors and nothing more. It is not journalism or news reporting, not even close. Anyone who views this crap for information is a fool.
Spurwing Plover says
WTBS/CNN Founder Red Ted Turner) once boasted he was going to squish Fox News like a Bug now look who is getting Squished
Noah Andeark says
I dunno man. I asked pedophile Bill Gates’ CoPilot AI, and was told:
Did Ted Turner brag that he was goning to crush fox news like a bug?
Ted Turner, the founder of CNN, has been very vocal about his criticism of Fox News. He has called Fox News a “propaganda voice” and compared its popularity to Adolf Hitler’s rise in Germany. However, I couldn’t find any specific instance where he bragged about “crushing Fox News like a bug.”
Spurwing Plover says
A-Mess-NBC the Lying Peacock News their not news their leftists propaganda and should be Boycotted totally
Jeff Bargholz says
Your’e losers, you suck and America hates you. Get used to it, you bitches. We piss on you. And it feels GOOD.