Don’t look now, but even while the media continues to drive the national conversation, it’s dying as an actual business.

The latest casualty may be that ubiquitous scrap of onionskin seen in 7-11s across the nation.

USA Today, or at least its print edition, appears to be headed for the abattoir of the media. There’s been some back and forth on the subject, but USA Today is currently owned by a media monstrosity struggling to keep its assets going. And a print edition may be yet another casualty.

What many conservatives overlook is that the media’s current ferocity isn’t just driven by ideology, but by its collapsing business model.

The media desperately needs to get readers. And so it goes radical. Meanwhile mergers, cost-cutting and unions are riling the industry. 

The media declares war on Facebook. It plots to take control of the internet’s gatekeepers through its fact checkers.

The buried lede is that the media is struggling to survive. And so it’s going to war.